web02.fireside.fm Wed, 29 Apr 2026 17:32:27 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Marketing Strategy” https://www.convergecoffee.co/tags/marketing%20strategy Fri, 07 Dec 2018 10:00:00 -0500 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 33: Focus on Your Marketing Fundamentals https://www.convergecoffee.co/33 8f480a6b-e55f-4e71-91ca-34a29bbf4fcc Fri, 07 Dec 2018 10:00:00 -0500 Sean Sullivan 33 Focus on Your Marketing Fundamentals full 2 Sean Sullivan In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. 37:57 no In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown (https://www.developertown.com/), a co-founder of FullStack (https://www.fullstackpeo.com/), the founder of Tenant Tracker (http://www.tenanttracker.net/), a co-founder of Startup Competitors (https://startupcompetitors.com/), and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. More About Mike. https://www.linkedin.com/in/michaeldkelly/ michael kelly, mike kelly, startup competitors, startup competitors podcast, marketing strategy, saas marketing, marketing tech, marketing technology, marketing research In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

More About Mike. https://www.linkedin.com/in/michaeldkelly/

]]> In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

More About Mike. https://www.linkedin.com/in/michaeldkelly/

]]> Episode 22: How to Build Trust to Improve Your Marketing https://www.convergecoffee.co/22 809b1c4f-5354-4716-821a-73ae1bde1cad Fri, 14 Sep 2018 10:00:00 -0400 Sean Sullivan 22 How to Build Trust to Improve Your Marketing full 2 Sean Sullivan In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients. 25:03 no In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients. More About Edwin. https://www.linkedin.com/in/edwin-richardson-693778111/ edwin richardson, richardson strategy, customer experience, marketing strategy In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

More About Edwin. https://www.linkedin.com/in/edwin-richardson-693778111/

]]> In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

More About Edwin. https://www.linkedin.com/in/edwin-richardson-693778111/

]]> Episode 21: What Design Reveals about Brand Experience https://www.convergecoffee.co/21 1a92bd62-39e2-45bd-b3ba-000cc0daf7c6 Fri, 07 Sep 2018 10:00:00 -0400 Sean Sullivan 21 What Design Reveals about Brand Experience full 2 Sean Sullivan In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. 31:41 no In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks (http://www.brandingchicks.com/). They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. More About Nakita. https://www.linkedin.com/in/nakitapope/ nakita pope, branding chicks, design, marketing strategy, marketing design In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

]]> In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

]]> Episode 18: Why Design Thinking Helps Find the Right Customers https://www.convergecoffee.co/18 b458cad7-7739-4300-81c4-6d805400a0b6 Fri, 17 Aug 2018 10:00:00 -0400 Sean Sullivan 18 Why Design Thinking Helps Find the Right Customers full 2 Sean Sullivan In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. 29:27 no In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM (https://fuelvm.com/). They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. More About Andrew. https://www.linkedin.com/in/fuelvm/ andrew curtis, b2c marketing, b2b marketing, design, branding, brand marketing, marketing strategy In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> Episode 17: Why Marketing is a Partnership and NOT a Transaction https://www.convergecoffee.co/17 10579ea6-3c24-4293-8388-21cc266f19a6 Fri, 10 Aug 2018 14:00:00 -0400 Sean Sullivan 17 Why Marketing is a Partnership and NOT a Transaction full 2 Sean Sullivan In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like. 19:03 no In this episode, Sean sits down with Raj Kapur, managing director of &Marketing (https://www.and-marketing.com/). They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like. More About Raj. https://www.linkedin.com/in/rkapur105/ raj kapur, rajat kapur, &marketing, and marketing, relationship marketing, outsource marketing firm, outsource marketing company, marketing strategy In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.

More About Raj. https://www.linkedin.com/in/rkapur105/

]]> In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.

More About Raj. https://www.linkedin.com/in/rkapur105/

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