app02 Sun, 23 Aug 2026 23:29:27 +0000 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Marketing Strategy” https://www.convergecoffee.co/tags/marketing%20strategy Fri, 07 Dec 2018 10:00:00 -0500 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 33: Focus on Your Marketing Fundamentals https://www.convergecoffee.co/33 8f480a6b-e55f-4e71-91ca-34a29bbf4fcc Fri, 07 Dec 2018 10:00:00 -0500 Sean Sullivan 33 Focus on Your Marketing Fundamentals full 2 Sean Sullivan In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. 37:57 no <p>In this episode, Sean sits down with Michael Kelly, one of the founders of <a href="https://www.developertown.com/" rel="nofollow noopener">DeveloperTown</a>, a co-founder of <a href="https://www.fullstackpeo.com/" rel="nofollow noopener">FullStack</a>, the founder of <a href="http://www.tenanttracker.net/" rel="nofollow noopener">Tenant Tracker</a>, a co-founder of <a href="https://startupcompetitors.com/" rel="nofollow noopener">Startup Competitors</a>, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. </p> <p>More About Mike. <a href="https://www.linkedin.com/in/michaeldkelly/" rel="nofollow noopener">https://www.linkedin.com/in/michaeldkelly/</a> </p> michael kelly, mike kelly, startup competitors, startup competitors podcast, marketing strategy, saas marketing, marketing tech, marketing technology, marketing research In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

More About Mike. https://www.linkedin.com/in/michaeldkelly/

]]> In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

More About Mike. https://www.linkedin.com/in/michaeldkelly/

]]> Episode 22: How to Build Trust to Improve Your Marketing https://www.convergecoffee.co/22 809b1c4f-5354-4716-821a-73ae1bde1cad Fri, 14 Sep 2018 10:00:00 -0400 Sean Sullivan 22 How to Build Trust to Improve Your Marketing full 2 Sean Sullivan In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients. 25:03 no <p>In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients. </p> <p>More About Edwin. <a href="https://www.linkedin.com/in/edwin-richardson-693778111/" rel="nofollow noopener">https://www.linkedin.com/in/edwin-richardson-693778111/</a> </p> edwin richardson, richardson strategy, customer experience, marketing strategy In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

More About Edwin. https://www.linkedin.com/in/edwin-richardson-693778111/

]]> In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

More About Edwin. https://www.linkedin.com/in/edwin-richardson-693778111/

]]> Episode 21: What Design Reveals about Brand Experience https://www.convergecoffee.co/21 1a92bd62-39e2-45bd-b3ba-000cc0daf7c6 Fri, 07 Sep 2018 10:00:00 -0400 Sean Sullivan 21 What Design Reveals about Brand Experience full 2 Sean Sullivan In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. 31:41 no <p>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of <a href="http://www.brandingchicks.com/" rel="nofollow noopener">Branding Chicks</a>. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </p> <p>More About Nakita. <a href="https://www.linkedin.com/in/nakitapope/" rel="nofollow noopener">https://www.linkedin.com/in/nakitapope/</a> </p> nakita pope, branding chicks, design, marketing strategy, marketing design In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

]]> In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

]]> Episode 18: Why Design Thinking Helps Find the Right Customers https://www.convergecoffee.co/18 b458cad7-7739-4300-81c4-6d805400a0b6 Fri, 17 Aug 2018 10:00:00 -0400 Sean Sullivan 18 Why Design Thinking Helps Find the Right Customers full 2 Sean Sullivan In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. 29:27 no <p>In this episode, Sean sits down with Andrew Curtis, president and creative of <a href="https://fuelvm.com/" rel="nofollow noopener">Fuel VM</a>. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.</p> <p>More About Andrew. <a href="https://www.linkedin.com/in/fuelvm/" rel="nofollow noopener">https://www.linkedin.com/in/fuelvm/</a> </p> andrew curtis, b2c marketing, b2b marketing, design, branding, brand marketing, marketing strategy In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> Episode 17: Why Marketing is a Partnership and NOT a Transaction https://www.convergecoffee.co/17 10579ea6-3c24-4293-8388-21cc266f19a6 Fri, 10 Aug 2018 14:00:00 -0400 Sean Sullivan 17 Why Marketing is a Partnership and NOT a Transaction full 2 Sean Sullivan In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like. 19:03 no <p>In this episode, Sean sits down with Raj Kapur, managing director of <a href="https://www.and-marketing.com/" rel="nofollow noopener">&amp;Marketing</a>. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &amp;Marketing's whole experience revolves around working with people they like and customers they like. </p> <p>More About Raj. <a href="https://www.linkedin.com/in/rkapur105/" rel="nofollow noopener">https://www.linkedin.com/in/rkapur105/</a> </p> raj kapur, rajat kapur, &marketing, and marketing, relationship marketing, outsource marketing firm, outsource marketing company, marketing strategy In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.

More About Raj. https://www.linkedin.com/in/rkapur105/

]]> In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.

More About Raj. https://www.linkedin.com/in/rkapur105/

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