Episode 143: How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth
September 8th, 2023 | Season 6 | 24 mins 36 secs
customer experience, marketing, shake marketing group, sophistication gap, stacey danheiser
In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.
More About Stacey. https://www.linkedin.com/in/staceydanheiser/
Episode 141: How Effective Thought Leadership Creates Better Content and Deeper Customer Experiences
August 4th, 2023 | Season 6 | 26 mins 30 secs
ashley faus, atlassian, customer experience, marketing, product marketing, thought leadership
In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is also the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work.
More About Ashley. https://www.linkedin.com/in/ashleyfaus/
March 10th, 2023 | Season 6 | 19 mins 52 secs
customer experience, leadership, marketing, robin bowling
In this episode, Sean sits down with Robin Bowling, SaaS Growth Marketing Leader. She is an awesome facilitator bringing a centralized focus for demand generation and product teams. They dive into when should customer experience be the central focus in marketing specifically demand generation. They go deeper into her experiences and how she approaches from how to lead internal teams. Robin gives some great insights how feedback loops are important for growth. She even gives more insight how to create these loops and the process. Robin loves helping people grow in their careers and as people. Her tone gives off a helpful, yet open minded leadership quality. Robin gets deep on how she got to where she is today with awesome mentors and acting on the advice they gave.
More About Robin. https://www.linkedin.com/in/robinbowling/
November 12th, 2021 | Season 5 | 28 mins 30 secs
carly pallis, core values, customer experiences, marketing, member experiences, pavilion
In this episode, Sean sits down with Carly Pallis, VP of Marketing at Pavilion. They dive into how Carly joined Pavilion from becoming a member to running Pavilion's marketing. They go deeper into her experience how leadership found the core values and how her team was able to market. Carly explains how the whole Pavilion team meets every Friday to share members' stories on where they aligned their core values. Carly shares insights on how her team focuses on two of the company's core values: listen closely and act quickly and asking constant feedback from members. Carly's laid back yet and passionate tone shows how much she loves helping her team, the whole team, and Pavilion's members get the most out of being a member. She even gives some insight on her own growth and how to developing a great bed side manner excelled her career.
July 9th, 2021 | Season 5 | 20 mins 8 secs
customer experience, daniel incandela, emotional intelligence, marketing, servant leadership, terminus
In this episode, Sean sits down with Daniel Incandela, CMO at Terminus. They dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. They go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel's ease and calm tone shows how he focuses on goals but makes sure people come before profit. It's no wonder he has such success in fostering the next generation of marketing leaders.
July 9th, 2021 | Season 5 | 23 mins 10 secs
customer experience, kacy maxwell, marketing, messaging, ramsey solutions
In this episode, Sean sits down with Kacy Maxwell, Executive Director at Ramsey Solutions. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone shows his passion to help others by being present and listening.
June 18th, 2021 | Season 5 | 25 mins
allen gannett, bryan wish, bw missions, marketing, messaging, nir eyal, thought leadership
In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.
February 5th, 2021 | Season 4 | 25 mins 5 secs
creative mornings, customer experience, design, marketing, ryan hunley, second street creative
In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative. They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.
February 5th, 2021 | Season 4 | 29 mins 39 secs
adam gulla, customer experience, marketing, personal brand, personal branding
In this episode, Sean sits down with Adam Gulla, Business Development Manager at Briljent. They dive into how Adam went from being a writer to a business development aficionado and building his personal brand. They go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed.
February 5th, 2021 | Season 4 | 31 mins 25 secs
alex perry, customer experience, marketing, messaging, minivan mogul, practically speaking
In this episode, Sean sits down with Alex Perry, CEO of Practically Speaking and the author of Minivan Mogul. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.