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    <fireside:genDate>Wed, 29 Apr 2026 18:40:29 -0500</fireside:genDate>
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    <title>Converge Coffee - Episodes Tagged with “Marketing”</title>
    <link>https://www.convergecoffee.co/tags/marketing</link>
    <pubDate>Fri, 08 Sep 2023 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
</itunes:category>
<item>
  <title>Episode 143: How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth</title>
  <link>https://www.convergecoffee.co/143</link>
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  <pubDate>Fri, 08 Sep 2023 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/c2c0c34b-ad18-4bfd-ab87-f213b666ce81.mp3" length="23631094" type="audio/mpeg"/>
  <itunes:episode>143</itunes:episode>
  <itunes:title>How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.
More About Stacey. https://www.linkedin.com/in/staceydanheiser/</itunes:subtitle>
  <itunes:duration>24:36</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.
More About Stacey. https://www.linkedin.com/in/staceydanheiser/ 
</description>
  <itunes:keywords>stacey danheiser, shake marketing group, customer experience, sophistication gap, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.<br>
More About Stacey. <a href="https://www.linkedin.com/in/staceydanheiser/" rel="nofollow">https://www.linkedin.com/in/staceydanheiser/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.<br>
More About Stacey. <a href="https://www.linkedin.com/in/staceydanheiser/" rel="nofollow">https://www.linkedin.com/in/staceydanheiser/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 141: How Effective Thought Leadership Creates Better Content and Deeper Customer Experiences</title>
  <link>https://www.convergecoffee.co/141</link>
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  <pubDate>Fri, 04 Aug 2023 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/6bd9f47d-2cde-45e4-8289-bbacfe37add3.mp3" length="25453391" type="audio/mpeg"/>
  <itunes:episode>141</itunes:episode>
  <itunes:title>How Effective Thought Leadership Creates Better Content and Deeper Customer Experiences</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is also the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work.
More About Ashley. https://www.linkedin.com/in/ashleyfaus/</itunes:subtitle>
  <itunes:duration>26:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work.
More About Ashley. https://www.linkedin.com/in/ashleyfaus/ 
</description>
  <itunes:keywords>ashley faus, atlassian, thought leadership, marketing, product marketing, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work.<br>
More About Ashley. <a href="https://www.linkedin.com/in/ashleyfaus/" rel="nofollow">https://www.linkedin.com/in/ashleyfaus/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work.<br>
More About Ashley. <a href="https://www.linkedin.com/in/ashleyfaus/" rel="nofollow">https://www.linkedin.com/in/ashleyfaus/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 128: Why Great Customer Experience Starts with Leadership Caring about Their Employees</title>
  <link>https://www.convergecoffee.co/128</link>
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  <pubDate>Fri, 10 Mar 2023 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/b8f12ad9-48d3-4a84-b9d1-eaff21655d47.mp3" length="19084531" type="audio/mpeg"/>
  <itunes:episode>128</itunes:episode>
  <itunes:title>Why Great Customer Experience Starts with Leadership Caring about Their Employees</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Robin Bowling, SaaS Growth Marketing Leader. She is an awesome facilitator bringing a centralized focus for demand generation and product teams. They dive into when should customer experience be the central focus in marketing specifically demand generation. They go deeper into her experiences and how she approaches from how to lead internal teams. Robin gives some great insights how feedback loops are important for growth. She even gives more insight how to create these loops and the process. Robin loves helping people grow in their careers and as people. Her tone gives off a helpful, yet open minded leadership quality. Robin gets deep on how she got to where she is today with awesome mentors and acting on the advice they gave.
More About Robin. https://www.linkedin.com/in/robinbowling/</itunes:subtitle>
  <itunes:duration>19:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Robin Bowling, SaaS Growth Marketing Leader. She is an awesome facilitator bringing a centralized focus for demand generation and product teams. They dive into when should customer experience be the central focus in marketing specifically demand generation. They go deeper into her experiences and how she approaches from how to lead internal teams. Robin gives some great insights how feedback loops are important for growth. She even gives more insight how to create these loops and the process. Robin loves helping people grow in their careers and as people. Her tone gives off a helpful, yet open minded leadership quality. Robin gets deep on how she got to where she is today with awesome mentors and acting on the advice they gave.
More About Robin. https://www.linkedin.com/in/robinbowling/ 
</description>
  <itunes:keywords>robin bowling, leadership, marketing, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Robin Bowling, SaaS Growth Marketing Leader. She is an awesome facilitator bringing a centralized focus for demand generation and product teams. They dive into when should customer experience be the central focus in marketing specifically demand generation. They go deeper into her experiences and how she approaches from how to lead internal teams. Robin gives some great insights how feedback loops are important for growth. She even gives more insight how to create these loops and the process. Robin loves helping people grow in their careers and as people. Her tone gives off a helpful, yet open minded leadership quality. Robin gets deep on how she got to where she is today with awesome mentors and acting on the advice they gave.<br>
More About Robin. <a href="https://www.linkedin.com/in/robinbowling/" rel="nofollow">https://www.linkedin.com/in/robinbowling/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Robin Bowling, SaaS Growth Marketing Leader. She is an awesome facilitator bringing a centralized focus for demand generation and product teams. They dive into when should customer experience be the central focus in marketing specifically demand generation. They go deeper into her experiences and how she approaches from how to lead internal teams. Robin gives some great insights how feedback loops are important for growth. She even gives more insight how to create these loops and the process. Robin loves helping people grow in their careers and as people. Her tone gives off a helpful, yet open minded leadership quality. Robin gets deep on how she got to where she is today with awesome mentors and acting on the advice they gave.<br>
More About Robin. <a href="https://www.linkedin.com/in/robinbowling/" rel="nofollow">https://www.linkedin.com/in/robinbowling/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 115: How Rooting Your Team in the Company Values Creates Better Experiences</title>
  <link>https://www.convergecoffee.co/115</link>
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  <pubDate>Fri, 12 Nov 2021 09:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/b157feab-9bf8-4c89-8338-8a02c597231a.mp3" length="41063680" type="audio/mpeg"/>
  <itunes:episode>115</itunes:episode>
  <itunes:title>How Rooting Your Team in the Company Values Creates Better Experiences</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Carly Pallis, VP of Marketing at Pavilion. They dive into how Carly joined Pavilion from becoming a member to running Pavilion's marketing. They go deeper into her experience how leadership found the core values and how her team was able to market. Carly explains how the whole Pavilion team meets every Friday to share members' stories on where they aligned their core values. Carly shares insights on how her team focuses on two of the company's core values: listen closely and act quickly and asking constant feedback from members. Carly's laid back yet and passionate tone shows how much she loves helping her team, the whole team, and Pavilion's members get the most out of being a member. She even gives some insight on her own growth and how to developing a great bed side manner excelled her career.</itunes:subtitle>
  <itunes:duration>28:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Carly Pallis, VP of Marketing at Pavilion (https://www.joinpavilion.com/). They dive into how Carly joined Pavilion from becoming a member to running Pavilion's marketing. They go deeper into her experience how leadership found the core values and how her team was able to market. Carly explains how the whole Pavilion team meets every Friday to share members' stories on where they aligned their core values. Carly shares insights on how her team focuses on two of the company's core values: listen closely and act quickly and asking constant feedback from members. Carly's laid back yet and passionate tone shows how much she loves helping her team, the whole team, and Pavilion's members get the most out of being a member. She even gives some insight on her own growth and how to developing a great bed side manner excelled her career.
More About Carly. https://www.linkedin.com/in/carlydell/ 
</description>
  <itunes:keywords>carly pallis, pavilion, marketing, customer experiences, member experiences, core values</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Carly Pallis, VP of Marketing at<a href="https://www.joinpavilion.com/" rel="nofollow"> Pavilion</a>. They dive into how Carly joined Pavilion from becoming a member to running Pavilion&#39;s marketing. They go deeper into her experience how leadership found the core values and how her team was able to market. Carly explains how the whole Pavilion team meets every Friday to share members&#39; stories on where they aligned their core values. Carly shares insights on how her team focuses on two of the company&#39;s core values: listen closely and act quickly and asking constant feedback from members. Carly&#39;s laid back yet and passionate tone shows how much she loves helping her team, the whole team, and Pavilion&#39;s members get the most out of being a member. She even gives some insight on her own growth and how to developing a great bed side manner excelled her career.</p>

<p>More About Carly. <a href="https://www.linkedin.com/in/carlydell/" rel="nofollow">https://www.linkedin.com/in/carlydell/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Carly Pallis, VP of Marketing at<a href="https://www.joinpavilion.com/" rel="nofollow"> Pavilion</a>. They dive into how Carly joined Pavilion from becoming a member to running Pavilion&#39;s marketing. They go deeper into her experience how leadership found the core values and how her team was able to market. Carly explains how the whole Pavilion team meets every Friday to share members&#39; stories on where they aligned their core values. Carly shares insights on how her team focuses on two of the company&#39;s core values: listen closely and act quickly and asking constant feedback from members. Carly&#39;s laid back yet and passionate tone shows how much she loves helping her team, the whole team, and Pavilion&#39;s members get the most out of being a member. She even gives some insight on her own growth and how to developing a great bed side manner excelled her career.</p>

<p>More About Carly. <a href="https://www.linkedin.com/in/carlydell/" rel="nofollow">https://www.linkedin.com/in/carlydell/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 105: How to Build a Stand Out Marketing Team to Make Customers Look Like Rockstars</title>
  <link>https://www.convergecoffee.co/105</link>
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  <pubDate>Fri, 09 Jul 2021 10:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/c0c8f26a-8cb3-4e62-abe4-8f1f3a8fc691.mp3" length="29013941" type="audio/mpeg"/>
  <itunes:episode>105</itunes:episode>
  <itunes:title>How to Build a Stand Out Marketing Team to Make Customers Look Like Rockstars</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Daniel Incandela, CMO at Terminus. They dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. They go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel's ease and calm tone shows how he focuses on goals but makes sure people come before profit. It's no wonder he has such success in fostering the next generation of marketing leaders.</itunes:subtitle>
  <itunes:duration>20:08</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Daniel Incandela, CMO at Terminus (https://terminus.com/). They dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. They go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel's ease and calm tone shows how he focuses on goals but makes sure people come before profit. It's no wonder he has such success in fostering the next generation of marketing leaders.
More about Daniel. https://www.linkedin.com/in/danielincandela/ 
</description>
  <itunes:keywords>daniel incandela, terminus, emotional intelligence, servant leadership, marketing, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Daniel Incandela, CMO at <a href="https://terminus.com/" rel="nofollow">Terminus</a>. They dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. They go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel&#39;s ease and calm tone shows how he focuses on goals but makes sure people come before profit. It&#39;s no wonder he has such success in fostering the next generation of marketing leaders.</p>

<p>More about Daniel. <a href="https://www.linkedin.com/in/danielincandela/" rel="nofollow">https://www.linkedin.com/in/danielincandela/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Daniel Incandela, CMO at <a href="https://terminus.com/" rel="nofollow">Terminus</a>. They dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. They go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel&#39;s ease and calm tone shows how he focuses on goals but makes sure people come before profit. It&#39;s no wonder he has such success in fostering the next generation of marketing leaders.</p>

<p>More about Daniel. <a href="https://www.linkedin.com/in/danielincandela/" rel="nofollow">https://www.linkedin.com/in/danielincandela/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 104: How to Clarify Your Message to Deliver Great Customer Experiences</title>
  <link>https://www.convergecoffee.co/104</link>
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  <pubDate>Fri, 09 Jul 2021 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/33dd06ee-b301-4b5d-9c99-cf7f88053a79.mp3" length="33395315" type="audio/mpeg"/>
  <itunes:episode>104</itunes:episode>
  <itunes:title>How to Clarify Your Message to Deliver Great Customer Experiences</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Kacy Maxwell, Executive Director at Ramsey Solutions. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone  shows his passion to help others by being present and listening.</itunes:subtitle>
  <itunes:duration>23:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Kacy Maxwell, Executive Director at Ramsey Solutions (https://www.ramseysolutions.com/). They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone  shows his passion to help others by being present and listening.
More about Kacy. https://www.linkedin.com/in/maxwellkacy/ 
</description>
  <itunes:keywords>kacy maxwell, ramsey solutions, messaging, customer experience, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Kacy Maxwell, Executive Director at <a href="https://www.ramseysolutions.com/" rel="nofollow">Ramsey Solutions</a>. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy&#39;s kind and helpful tone  shows his passion to help others by being present and listening.</p>

<p>More about Kacy. <a href="https://www.linkedin.com/in/maxwellkacy/" rel="nofollow">https://www.linkedin.com/in/maxwellkacy/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Kacy Maxwell, Executive Director at <a href="https://www.ramseysolutions.com/" rel="nofollow">Ramsey Solutions</a>. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy&#39;s kind and helpful tone  shows his passion to help others by being present and listening.</p>

<p>More about Kacy. <a href="https://www.linkedin.com/in/maxwellkacy/" rel="nofollow">https://www.linkedin.com/in/maxwellkacy/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 97: Create Business Growth by Having Marketing at the Wheel</title>
  <link>https://www.convergecoffee.co/97</link>
  <guid isPermaLink="false">488082ec-621a-4904-9291-89c7db958c65</guid>
  <pubDate>Fri, 18 Jun 2021 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/488082ec-621a-4904-9291-89c7db958c65.mp3" length="36031051" type="audio/mpeg"/>
  <itunes:episode>97</itunes:episode>
  <itunes:title>Create Business Growth by Having Marketing at the Wheel</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.</itunes:subtitle>
  <itunes:duration>25:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions (https://bwmissions.com/) after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.
More About Bryan. https://www.linkedin.com/in/bryanwish/ 
</description>
  <itunes:keywords>bryan wish, bw missions, marketing, messaging, thought leadership, allen gannett, nir eyal</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started <a href="https://bwmissions.com/" rel="nofollow">BW Missions</a> after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company&#39;s approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan&#39;s calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.</p>

<p>More About Bryan. <a href="https://www.linkedin.com/in/bryanwish/" rel="nofollow">https://www.linkedin.com/in/bryanwish/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started <a href="https://bwmissions.com/" rel="nofollow">BW Missions</a> after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company&#39;s approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan&#39;s calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.</p>

<p>More About Bryan. <a href="https://www.linkedin.com/in/bryanwish/" rel="nofollow">https://www.linkedin.com/in/bryanwish/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 87: Create Great Experience By Focusing on Your Passions and Community</title>
  <link>https://www.convergecoffee.co/87</link>
  <guid isPermaLink="false">41b9c5a6-1bb1-4254-b265-f366d5e0c056</guid>
  <pubDate>Fri, 05 Feb 2021 09:30:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/41b9c5a6-1bb1-4254-b265-f366d5e0c056.mp3" length="36147633" type="audio/mpeg"/>
  <itunes:episode>87</itunes:episode>
  <itunes:title>Create Great Experience By Focusing on Your Passions and Community</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative. They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.</itunes:subtitle>
  <itunes:duration>25:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative (https://2ndcreative.com/). They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter (https://creativemornings.com/cities/ind). They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.
More About Ryan. https://www.linkedin.com/in/brhunley/ 
</description>
  <itunes:keywords>ryan hunley, second street creative, creative mornings, design, customer experience, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Ryan Hunley, owner and art director at <a href="https://2ndcreative.com/" rel="nofollow">Second Street Creative</a>. They dive into why Ryan started Second Street and how that led to establishing <a href="https://creativemornings.com/cities/ind" rel="nofollow">Creative Mornings Indianapolis Chapter</a>. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan&#39;s chill, fresh vibe shows in his tone and is represented in his passions and focuses.</p>

<p>More About Ryan. <a href="https://www.linkedin.com/in/brhunley/" rel="nofollow">https://www.linkedin.com/in/brhunley/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Ryan Hunley, owner and art director at <a href="https://2ndcreative.com/" rel="nofollow">Second Street Creative</a>. They dive into why Ryan started Second Street and how that led to establishing <a href="https://creativemornings.com/cities/ind" rel="nofollow">Creative Mornings Indianapolis Chapter</a>. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan&#39;s chill, fresh vibe shows in his tone and is represented in his passions and focuses.</p>

<p>More About Ryan. <a href="https://www.linkedin.com/in/brhunley/" rel="nofollow">https://www.linkedin.com/in/brhunley/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 86: How Building Your Personal Brand Creates Opportunities</title>
  <link>https://www.convergecoffee.co/86</link>
  <guid isPermaLink="false">4694c243-7ef3-486f-8793-5b2e5c1c1d9c</guid>
  <pubDate>Fri, 05 Feb 2021 09:15:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/4694c243-7ef3-486f-8793-5b2e5c1c1d9c.mp3" length="42719989" type="audio/mpeg"/>
  <itunes:episode>86</itunes:episode>
  <itunes:title>How Building Your Personal Brand Creates Opportunities</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Adam Gulla, Business Development Manager at Briljent. They dive into how Adam went from being a writer to a business development aficionado and building his personal brand. They go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed. </itunes:subtitle>
  <itunes:duration>29:39</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Adam Gulla, Business Development Manager at Briljent (https://briljent.com/). They dive into how Adam went from being a writer to a business development aficionado and building his personal brand. They go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed. 
More About Adam. https://www.linkedin.com/in/adamgulla/ 
</description>
  <itunes:keywords>adam gulla, personal branding, personal brand, customer experience, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Adam Gulla, Business Development Manager at <a href="https://briljent.com/" rel="nofollow">Briljent</a>. They dive into how Adam went from being a writer to a business development aficionado and building his personal brand. They go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed. </p>

<p>More About Adam. <a href="https://www.linkedin.com/in/adamgulla/" rel="nofollow">https://www.linkedin.com/in/adamgulla/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Adam Gulla, Business Development Manager at <a href="https://briljent.com/" rel="nofollow">Briljent</a>. They dive into how Adam went from being a writer to a business development aficionado and building his personal brand. They go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed. </p>

<p>More About Adam. <a href="https://www.linkedin.com/in/adamgulla/" rel="nofollow">https://www.linkedin.com/in/adamgulla/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 85: Delivering Great Experience by Getting Rid of Perfection</title>
  <link>https://www.convergecoffee.co/85</link>
  <guid isPermaLink="false">48ecf9b2-0c09-47b0-9b2e-2879d94e46bd</guid>
  <pubDate>Fri, 05 Feb 2021 09:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/48ecf9b2-0c09-47b0-9b2e-2879d94e46bd.mp3" length="45256559" type="audio/mpeg"/>
  <itunes:episode>85</itunes:episode>
  <itunes:title>Delivering Great Experience by Getting Rid of Perfection</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Alex Perry, CEO of Practically Speaking and the author of Minivan Mogul. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.</itunes:subtitle>
  <itunes:duration>31:25</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Alex Perry, CEO of Practically Speaking (https://pswithalex.com/) and the author of Minivan Mogul (https://pswithalex.com/minivan-mogul/). They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.
More About Alex. https://www.linkedin.com/in/alex-perry-9a62787/ 
</description>
  <itunes:keywords>alex perry, practically speaking, minivan mogul, customer experience, marketing, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Alex Perry, CEO of <a href="https://pswithalex.com/" rel="nofollow">Practically Speaking</a> and the author of <a href="https://pswithalex.com/minivan-mogul/" rel="nofollow">Minivan Mogul</a>. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex&#39;s background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex&#39;s personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.</p>

<p>More About Alex. <a href="https://www.linkedin.com/in/alex-perry-9a62787/" rel="nofollow">https://www.linkedin.com/in/alex-perry-9a62787/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Alex Perry, CEO of <a href="https://pswithalex.com/" rel="nofollow">Practically Speaking</a> and the author of <a href="https://pswithalex.com/minivan-mogul/" rel="nofollow">Minivan Mogul</a>. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex&#39;s background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex&#39;s personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.</p>

<p>More About Alex. <a href="https://www.linkedin.com/in/alex-perry-9a62787/" rel="nofollow">https://www.linkedin.com/in/alex-perry-9a62787/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 3: Putting Heart into Your Marketing to Scale Your Company</title>
  <link>https://www.convergecoffee.co/3</link>
  <guid isPermaLink="false">8e8841d3-408b-4519-bea7-9fa66a464f6a</guid>
  <pubDate>Thu, 26 Oct 2017 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/8e8841d3-408b-4519-bea7-9fa66a464f6a.mp3" length="48356734" type="audio/mp3"/>
  <itunes:episode>3</itunes:episode>
  <itunes:title>Putting Heart into Your Marketing to Scale Your Company</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. </itunes:subtitle>
  <itunes:duration>33:34</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur (http://www.heartrepreneur.com), and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. 
More About Terri. https://www.linkedin.com/in/terrilevine/ 
</description>
  <itunes:keywords>employee experience, heartrepreneur, marketing, scaling business, terri levine, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Terri Levine, founder of <a href="http://www.heartrepreneur.com" rel="nofollow">Heartrepreneur</a>, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. </p>

<p>More About Terri. <a href="https://www.linkedin.com/in/terrilevine/" rel="nofollow">https://www.linkedin.com/in/terrilevine/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Terri Levine, founder of <a href="http://www.heartrepreneur.com" rel="nofollow">Heartrepreneur</a>, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. </p>

<p>More About Terri. <a href="https://www.linkedin.com/in/terrilevine/" rel="nofollow">https://www.linkedin.com/in/terrilevine/</a></p>]]>
  </itunes:summary>
</item>
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