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Displaying 3 items of Converge Coffee with the tag "influencer marketing".
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Episode 137: Why Influencer Marketing is More than Just Getting Likes and Views
April 21st, 2023 | Season 6 | 18 mins 38 secs
cipio, cipio.ai, cipioai, customer experience, influencer marketing, jason falls, messaging
In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts.
More about Jason. https://www.linkedin.com/in/jasonfalls/ -
Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing
January 3rd, 2020 | Season 3 | 23 mins 7 secs
551 media, brand awareness, influencer marketing, messaging, tom augenthaler
In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.
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Episode 4: Building an Influencer Marketing SaaS Product
November 1st, 2017 | Season 1 | 31 mins 57 secs
influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo
In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.