app02 Wed, 16 Sep 2026 07:54:25 +0000 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Influencer Marketing” https://www.convergecoffee.co/tags/influencer%20marketing Fri, 21 Apr 2023 10:00:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 137: Why Influencer Marketing is More than Just Getting Likes and Views https://www.convergecoffee.co/137 bb217749-ab79-4b3b-bb69-1ef1c7150698 Fri, 21 Apr 2023 10:00:00 -0400 Sean Sullivan 137 Why Influencer Marketing is More than Just Getting Likes and Views full 6 Sean Sullivan In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. More about Jason. https://www.linkedin.com/in/jasonfalls/ 18:38 no <p>In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at <a href="https://cipio.ai/" rel="nofollow noopener">Cipio.ai</a>. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. <br> More About Jason. <a href="https://www.linkedin.com/in/jasonfalls/" rel="nofollow noopener">https://www.linkedin.com/in/jasonfalls/</a> </p> jason falls, cipioai, cipio.ai, cipio, influencer marketing, customer experience, messaging In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts.
More About Jason. https://www.linkedin.com/in/jasonfalls/

]]> In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts.
More About Jason. https://www.linkedin.com/in/jasonfalls/

]]> Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing https://www.convergecoffee.co/56 df9b3255-d5c0-4750-b481-203b78ab81a9 Fri, 03 Jan 2020 10:00:00 -0500 Sean Sullivan 56 How Brands of all Sizes Can Leverage Influencer Marketing full 3 Sean Sullivan In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads. 23:07 no <p>In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.</p> <p>More About Tom. <a href="https://www.linkedin.com/in/taugenthaler" rel="nofollow noopener">https://www.linkedin.com/in/taugenthaler</a> </p> tom augenthaler, influencer marketing, 551 media, brand awareness, messaging In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.

More About Tom. https://www.linkedin.com/in/taugenthaler

]]> In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.

More About Tom. https://www.linkedin.com/in/taugenthaler

]]> Episode 4: Building an Influencer Marketing SaaS Product https://www.convergecoffee.co/4 369a1556-b123-4d96-9a3c-580fde47829d Wed, 01 Nov 2017 09:45:00 -0400 Sean Sullivan 4 Building an Influencer Marketing SaaS Product full 1 Sean Sullivan In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. 31:57 no <p>In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at <a href="https://intellifluence.com/" rel="nofollow noopener">Intellifluence</a>, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. </p> <p>More About Joe. <a href="https://www.linkedin.com/in/jsinkwitz/" rel="nofollow noopener">https://www.linkedin.com/in/jsinkwitz/</a> </p> influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

More About Joe. https://www.linkedin.com/in/jsinkwitz/

]]> In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

More About Joe. https://www.linkedin.com/in/jsinkwitz/

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