web02.fireside.fm Tue, 05 May 2026 09:16:04 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Content Marketing” https://www.convergecoffee.co/tags/content%20marketing Fri, 09 Jul 2021 09:00:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 100: How to Launch a Company in Stealth Mode https://www.convergecoffee.co/100 71f14bbc-716d-4c16-87ac-99d87a55ef1b Fri, 09 Jul 2021 09:00:00 -0400 Sean Sullivan 100 How to Launch a Company in Stealth Mode full 5 Sean Sullivan In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance. 28:35 no <p>In this episode, Sean sits down with Brett McGrath, VP of Marketing at <a href="https://www.thejuicehq.com/" target="_blank" rel="nofollow noopener">The Juice</a>. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.</p> <p>More About Brett. <a href="https://www.linkedin.com/in/brettmcgrath/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/brettmcgrath/</a> </p> brett mcgrath, the juice, content marketing, high alpha, customer experience In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.

More About Brett. https://www.linkedin.com/in/brettmcgrath/

]]> In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.

More About Brett. https://www.linkedin.com/in/brettmcgrath/

]]> Episode 26: How This Marketing Tech Company Listens to Their Customers https://www.convergecoffee.co/26 c41aa507-1222-4c3d-a166-861c11eca9b8 Fri, 12 Oct 2018 10:00:00 -0400 Sean Sullivan 26 How This Marketing Tech Company Listens to Their Customers full 2 Sean Sullivan In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. 25:02 no <p>In this episode, Sean sits down with Ashley Ward, digital marketing strategist at <a href="https://www.semrush.com/" target="_blank" rel="nofollow noopener">SEMrush</a>. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. </p> <p>More About Ashley. <a href="https://www.linkedin.com/in/ashleyward90/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/ashleyward90/</a> </p> ashley ward, semrush, seo, content marketing, marketing tech, marketing technology, digital marketing tools In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs.

More About Ashley. https://www.linkedin.com/in/ashleyward90/

]]> In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs.

More About Ashley. https://www.linkedin.com/in/ashleyward90/

]]> Episode 1: A Novel (Writing) Approach to Content Marketing https://www.convergecoffee.co/1 14ea8a21-4e9a-433a-a959-3c394adaebf5 Mon, 09 Oct 2017 13:00:00 -0400 Sean Sullivan 1 A Novel (Writing) Approach to Content Marketing full 1 Sean Sullivan In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. 26:29 no <p>In this episode, Sean sits down with Erik Deckers, president of <a href="http://problogservice.com/" target="_blank" rel="nofollow noopener">Pro Blog Service</a>, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. </p> <p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a> </p> content marketing, erik deckers, messaging, writing In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.

More About Erik. https://www.linkedin.com/in/erikdeckers/

]]> In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.

More About Erik. https://www.linkedin.com/in/erikdeckers/

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