Converge Coffee
Episode Archive
Episode Archive
149 episodes of Converge Coffee since the first episode, which aired on October 9th, 2017.
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Episode 44: The Growth of Podcasting
October 10th, 2019 | Season 3 | 22 mins 51 secs
begin podcasting now, growth now movement, justin schenck, podcast marketing, podcasting
In this episode, Sean sits down with Justin Schenck, Founder of Growth Now Movement and Begin Podcasting Now. They dive into why he started his podcast businesses. They go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcast is going.
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Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table
October 9th, 2019 | Season 3 | 19 mins 56 secs
digital advertising, doug mankiewicz, marketing technology, martech, orange142
In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.
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Episode 42: Messaging in a Wild West Industry
October 8th, 2019 | Season 3 | 27 mins 28 secs
clearobject, iot marketing, john mcdonald, marketing messaging
In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.
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Episode 41: Creating Mad Marketing with Customer Experience
October 7th, 2019 | Season 3 | 27 mins 43 secs
anthony duncan, customer experience, mohammed m. mahdi, the mad optimist
In this episode, Sean sits down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. They dive into why they started the company. They go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.
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Episode 40: Agile Marketing Framework
October 6th, 2019 | Season 3 | 25 mins 9 secs
agile marketing, anthony coppedge, customer experience
In this episode, Sean sits down with Anthony Coppedge, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice.
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Episode 39: Message Testing with Micro Experiments and Simplicity
October 5th, 2019 | Season 3 | 22 mins 14 secs
jumblethink, marketing messaging, michael woodward, test marketing messaging
In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.
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Episode 38: Performance Based Marketing
October 4th, 2019 | Season 3 | 18 mins 57 secs
customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter
In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.
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Episode 37: Building out Partnerships to Serve Locals
October 3rd, 2019 | Season 3 | 21 mins 43 secs
customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza
In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need.
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Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers
October 2nd, 2019 | Season 3 | 30 mins 29 secs
customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners
In this episode, Sean sits down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.
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Episode 35: How to Learn from Marketing Failures and Grow the Company
October 1st, 2019 | Season 3 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.