In this episode, I sit down with Rich Keller, CATALYST Effect Officer at TheRichKeller.com. We dive into why Rich quit his cushy corporate job and went on to be entrepreneur. We go deeper into his life experiences changed his view on branding and is now helping many entrepreneurs with their "One Word". Rich explains his approach about his own one word, CATALYST, and how built a framework from that in help others with their "One Word". Rich shares insights about why personal brands are so power and how shares key thoughts on how to develop your personal brand. Rich's enthusiastic and warm tone shows why he is a CATALYST and his passion to help others.