March 19th, 2021 | Season 5 | 26 mins 6 secs
customer experience, peter birsinger, podcasting, podscribe, technology
In this episode, I sit down with Peter Birsinger, CEO & Founder at Podscribe. We dive into why Peter started Podscribe and how the company has evolved. We go deeper into how Peter leads the company on balancing tech improvements while delivering great customer experience. Peter shares insights on what podcasters should focus on this year (2021) and how Podscribe has evolved in more detail to help more podcasters with their transcriptions. Peter's chill, focused, and dry humored vibe shows in his tone and is represented in his passion to help podcasters and pushing life to the max while helping his employees and customers.
Episode 91: The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right.
March 19th, 2021 | Season 5 | 39 mins 38 secs
customer experience, design, digital products, innovatemap, messaging, mike reynolds, product design, product messaging, product technology, technology
In this episode, I sit down with Mike Reynolds, CEO at Innovatemap. We dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. We go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.
March 19th, 2021 | Season 5 | 25 mins 23 secs
customer experience, iot, mike peck, outside source, solution guide, technology
In this episode, I sit down with Mike Peck, CEO at Outside Source. We dive into how Mike started off in marketing which led him to lead OS. We go deeper into how Mike pivoted the company from a marketing agency to an IoT company. Mike shares insights on steps to take pivoting a company to fit client needs. Mike's kind, helpful nature is represented in his stories and analogies to be a guide for his company and clients.
Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing
October 23rd, 2020 | Season 4 | 25 mins 2 secs
chip wade, customer experience, design, digital interactive technology, marketing tech, marketing technology, martech, technology, wade works creative
In this episode, I sit down with Chip Wade, owner and lead designer at Wade Works Creative. We dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. We do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.
October 23rd, 2020 | Season 4 | 20 mins 24 secs
eric vardon, marketing security software, marketing technology, martech, morphio, morphio ai, technology
In this episode, I sit down with Eric Vardon, CEO at Morphio. We dive into why Eric started Morphio. We go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.
October 23rd, 2020 | Season 4 | 26 mins 24 secs
amazon marketing, amazon marketplace, b2c marketing, customer experience, dtc marketing, peter lazarz, supply kick, technology
In this episode, I sit down with Peter Lazarz, former VP of Marketing at SupplyKick. We dive into B2C marketing and what makes that different than B2B in his former roles. We go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.