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Displaying 2 items of Converge Coffee with the tag "saas marketing".
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Episode 33: Focus on Your Marketing Fundamentals
December 7th, 2018 | Season 2 | 37 mins 57 secs
marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast
In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.
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Episode 32: Play the Way You Practice with Venue Marketing
November 30th, 2018 | Season 2 | 41 mins 52 secs
event marketing, jim martin, product marketing, saas marketing, venue intel, venue intelligence, venue marketing
In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company.