web01.fireside.fm Wed, 29 Apr 2026 05:38:02 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Saas Marketing” https://www.convergecoffee.co/tags/saas%20marketing Fri, 07 Dec 2018 10:00:00 -0500 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 33: Focus on Your Marketing Fundamentals https://www.convergecoffee.co/33 8f480a6b-e55f-4e71-91ca-34a29bbf4fcc Fri, 07 Dec 2018 10:00:00 -0500 Sean Sullivan 33 Focus on Your Marketing Fundamentals full 2 Sean Sullivan In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. 37:57 no In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown (https://www.developertown.com/), a co-founder of FullStack (https://www.fullstackpeo.com/), the founder of Tenant Tracker (http://www.tenanttracker.net/), a co-founder of Startup Competitors (https://startupcompetitors.com/), and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. More About Mike. https://www.linkedin.com/in/michaeldkelly/ michael kelly, mike kelly, startup competitors, startup competitors podcast, marketing strategy, saas marketing, marketing tech, marketing technology, marketing research In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

More About Mike. https://www.linkedin.com/in/michaeldkelly/

]]> In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

More About Mike. https://www.linkedin.com/in/michaeldkelly/

]]> Episode 32: Play the Way You Practice with Venue Marketing https://www.convergecoffee.co/32 414e6e4e-234a-4e60-82d0-7881ad448173 Fri, 30 Nov 2018 10:00:00 -0500 Sean Sullivan 32 Play the Way You Practice with Venue Marketing full 2 Sean Sullivan In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. 41:52 no In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence (http://venueintel.com/). They dive into why any company needs a venue playbook (https://www.venueintel.com/playbook/). Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. More About Jim. https://www.linkedin.com/in/jim-martin-048a48/ jim martin, venue intelligence, venue intel, event marketing, venue marketing, saas marketing, product marketing In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company.

More About Jim. https://www.linkedin.com/in/jim-martin-048a48/

]]> In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company.

More About Jim. https://www.linkedin.com/in/jim-martin-048a48/

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