July 9th, 2021 | Season 5 | 32 mins 19 secs
customer experience, drew beechler, high alpha, minimally viable brand, venture studio
In this episode, I sit down with Drew Beechler, Director of Marketing at High Alpha. We dive into why Drew joined High Alpha and his path on to the venture studio. We go deeper into his experience from taking an idea to a minimally viable brand (MVB). Brett explains his team's approach into branding and marketing an idea into a tangible concept. Brett shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies.
July 9th, 2021 | Season 5 | 28 mins 35 secs
brett mcgrath, content marketing, customer experience, high alpha, the juice
In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice. We dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. We go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.
April 27th, 2018 | Season 2 | 37 mins 26 secs
buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing
In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.