web02.fireside.fm Sun, 19 Apr 2026 15:41:32 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “High Alpha” https://www.convergecoffee.co/tags/high%20alpha Fri, 09 Jul 2021 09:30:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 102: Marketing Lessons from Guiding Startup Founders https://www.convergecoffee.co/102 5e7f1f48-a514-46eb-bde4-dd8a7072fd04 Fri, 09 Jul 2021 09:30:00 -0400 Sean Sullivan 102 Marketing Lessons from Guiding Startup Founders full 5 Sean Sullivan In this episode, Sean sits down with Drew Beechler, Director of Marketing at High Alpha. They dive into why Drew joined High Alpha and his path on to the venture studio. They go deeper into his experience from taking an idea to a minimally viable brand (MVB). Drew explains his team's approach into branding and marketing an idea into a tangible concept. Brett shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies. 32:19 no In this episode, Sean sits down with Drew Beechler, Director of Marketing at High Alpha (https://highalpha.com/). They dive into why Drew joined High Alpha and his path on to the venture studio. They go deeper into his experience from taking an idea to a minimally viable brand (MVB). Drew explains his team's approach into branding and marketing an idea into a tangible concept. Drew shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies. More About Drew. https://linkedin.com/in/drewbeechler drew beechler, high alpha, venture studio, minimally viable brand, customer experience In this episode, Sean sits down with Drew Beechler, Director of Marketing at High Alpha. They dive into why Drew joined High Alpha and his path on to the venture studio. They go deeper into his experience from taking an idea to a minimally viable brand (MVB). Drew explains his team's approach into branding and marketing an idea into a tangible concept. Drew shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies.

More About Drew. https://linkedin.com/in/drewbeechler

]]> In this episode, Sean sits down with Drew Beechler, Director of Marketing at High Alpha. They dive into why Drew joined High Alpha and his path on to the venture studio. They go deeper into his experience from taking an idea to a minimally viable brand (MVB). Drew explains his team's approach into branding and marketing an idea into a tangible concept. Drew shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies.

More About Drew. https://linkedin.com/in/drewbeechler

]]> Episode 100: How to Launch a Company in Stealth Mode https://www.convergecoffee.co/100 71f14bbc-716d-4c16-87ac-99d87a55ef1b Fri, 09 Jul 2021 09:00:00 -0400 Sean Sullivan 100 How to Launch a Company in Stealth Mode full 5 Sean Sullivan In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance. 28:35 no In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice (https://www.thejuicehq.com/). They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance. More About Brett. https://www.linkedin.com/in/brettmcgrath/ brett mcgrath, the juice, content marketing, high alpha, customer experience In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.

More About Brett. https://www.linkedin.com/in/brettmcgrath/

]]> In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.

More About Brett. https://www.linkedin.com/in/brettmcgrath/

]]> Episode 7: How Startups and VCs Market Themselves https://www.convergecoffee.co/7 3be7a42b-a8c6-45d4-93fe-d5fc72b787be Fri, 27 Apr 2018 10:00:00 -0400 Sean Sullivan 7 How Startups and VCs Market Themselves full 2 Sean Sullivan In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. 37:26 no In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha (https://highalpha.com/), and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/ buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

]]> In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

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