Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
Displaying all 2 Episode of Converge Coffee with the tag “go to market”.
-
Episode 125: How Focusing Intrinsic Values Helps Scale Customer Experience
February 24th, 2023 | Season 6 | 29 mins 25 secs
agile selling, anthony coppedge, customer experience, go to market, gtm
In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.
More About Anthony. https://linkedin.com/in/anthonycoppedge -
Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners
October 19th, 2018 | Season 2 | 24 mins 35 secs
brett mcgrath, go to market, marketing messaging, rics software, sales messaging
In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.