app03 Fri, 28 Aug 2026 10:44:02 +0000 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Go To Market” https://www.convergecoffee.co/tags/go%20to%20market Fri, 24 Feb 2023 10:30:00 -0500 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 125: How Focusing Intrinsic Values Helps Scale Customer Experience https://www.convergecoffee.co/125 63f8ef4b-2f22-4786-8fad-abfd848cd697 Fri, 24 Feb 2023 10:30:00 -0500 Sean Sullivan 125 How Focusing Intrinsic Values Helps Scale Customer Experience full 6 Sean Sullivan In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans. More About Anthony. https://linkedin.com/in/anthonycoppedge 29:25 no <p>In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.<br> More About Anthony. <a href="https://linkedin.com/in/anthonycoppedge" rel="nofollow noopener">https://linkedin.com/in/anthonycoppedge</a> </p> anthony coppedge, customer experience, go to market, gtm, agile selling In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.
More About Anthony. https://linkedin.com/in/anthonycoppedge

]]> In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.
More About Anthony. https://linkedin.com/in/anthonycoppedge

]]> Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners https://www.convergecoffee.co/27 3fb2ae8c-2d55-4dbb-8840-34fe232d9a10 Fri, 19 Oct 2018 10:00:00 -0400 Sean Sullivan 27 How Marketing and Sales Should Communicate with Prospects, Clients, and Partners full 2 Sean Sullivan In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows. 24:35 no <p>In this episode, Sean sits down with Brett McGrath, VP for Go to Market at <a href="https://www.ricssoftware.com/" rel="nofollow noopener">RICS Software</a>. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows. </p> <p>More About Brett. <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/" rel="nofollow noopener">https://www.linkedin.com/in/brett-mcgrath-54bb2914/</a> </p> brett mcgrath, rics software, marketing messaging, sales messaging, go to market In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.

More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/

]]> In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.

More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/

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