Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
Displaying 2 items of Converge Coffee with the tag "customer success".
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Episode 37: Building out Partnerships to Serve Locals
October 3rd, 2019 | Season 3 | 21 mins 43 secs
customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza
In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need.
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Episode 9: How Should Product, Customer Success, and Marketing Work Well Together
May 18th, 2018 | Season 2 | 32 mins 58 secs
customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing
In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.