Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
We found 3 episodes of Converge Coffee with the tag “branding”.
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Episode 55: Build Company Brands from Inside Out
November 22nd, 2019 | 25 mins 52 secs
branding, company brands, daniel herndon, gavel indy, messaging, miles herndon
In this episode, I sit down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. We dive into Daniel's background and how the agency has changed over the past few years. We go deeper into agency's blindspots and how to build brands from the inside out.
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Episode 18: Why Design Thinking Helps Find the Right Customers
August 17th, 2018 | 29 mins 27 secs
andrew curtis, b2b marketing, b2c marketing, brand marketing, branding, design, marketing strategy
In this episode, I sit down with Andrew Curtis, president and creative of Fuel VM. We dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.
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Episode 11: Marketing an International Design Tech Product
June 15th, 2018 | 25 mins 16 secs
branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar
In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and I dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.