app01 Fri, 16 Oct 2026 03:03:13 +0000 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Branding” https://www.convergecoffee.co/tags/branding Fri, 27 Oct 2023 10:15:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 148: How Focusing on Strategic Growth Offer Solutions in Plain Sight and Improves Experiences https://www.convergecoffee.co/148 4ec351fd-fec7-493f-b5c1-f8b0e26b5634 Fri, 27 Oct 2023 10:15:00 -0400 Sean Sullivan 148 How Focusing on Strategic Growth Offer Solutions in Plain Sight and Improves Experiences full 6 Sean Sullivan In this episode, Sean sits down with Bruno Pesec, corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They go deeper into his experience on what the two important levers for strategic growth. Bruno gives some great insights on how companies grow but how leaders can foster growth. Bruno gives examples of how he helps leaders find growth opportunities in plain sight. Bruno gets deep on how he has fostered his own growth from his inquisitive mind, his parents, and his love for martial arts. More About Bruno. https://www.linkedin.com/in/pesec/ 31:21 no <p>In this episode, Sean sits down with <a href="https://www.pesec.no/" rel="nofollow noopener">Bruno Pesec</a>, corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They go deeper into his experience on what the two important levers for strategic growth. Bruno gives some great insights on how companies grow but how leaders can foster growth. Bruno gives examples of how he helps leaders find growth opportunities in plain sight. Bruno gets deep on how he has fostered his own growth from his inquisitive mind, his parents, and his love for martial arts.<br> More About Bruno. <a href="https://www.linkedin.com/in/pesec/" rel="nofollow noopener">https://www.linkedin.com/in/pesec/</a></p> bruno pesec, customer experience, cx, branding, personal branding In this episode, Sean sits down with Bruno Pesec, corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They go deeper into his experience on what the two important levers for strategic growth. Bruno gives some great insights on how companies grow but how leaders can foster growth. Bruno gives examples of how he helps leaders find growth opportunities in plain sight. Bruno gets deep on how he has fostered his own growth from his inquisitive mind, his parents, and his love for martial arts.
More About Bruno. https://www.linkedin.com/in/pesec/

]]> In this episode, Sean sits down with Bruno Pesec, corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They go deeper into his experience on what the two important levers for strategic growth. Bruno gives some great insights on how companies grow but how leaders can foster growth. Bruno gives examples of how he helps leaders find growth opportunities in plain sight. Bruno gets deep on how he has fostered his own growth from his inquisitive mind, his parents, and his love for martial arts.
More About Bruno. https://www.linkedin.com/in/pesec/

]]> Episode 55: Build Company Brands from Inside Out https://www.convergecoffee.co/55 47a72685-10d7-43eb-8dd9-d06de80b452a Fri, 22 Nov 2019 10:00:00 -0500 Sean Sullivan 55 Build Company Brands from Inside Out full 3 Sean Sullivan In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out. 25:52 no <p>In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out. </p> <p>More About Daniel. <a href="https://www.linkedin.com/in/danielherndon/" rel="nofollow noopener">https://www.linkedin.com/in/danielherndon/</a></p> daniel herndon, miles herndon, messaging, branding, gavel indy, company brands In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out.

More About Daniel. https://www.linkedin.com/in/danielherndon/

]]> In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out.

More About Daniel. https://www.linkedin.com/in/danielherndon/

]]> Episode 18: Why Design Thinking Helps Find the Right Customers https://www.convergecoffee.co/18 b458cad7-7739-4300-81c4-6d805400a0b6 Fri, 17 Aug 2018 10:00:00 -0400 Sean Sullivan 18 Why Design Thinking Helps Find the Right Customers full 2 Sean Sullivan In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. 29:27 no <p>In this episode, Sean sits down with Andrew Curtis, president and creative of <a href="https://fuelvm.com/" rel="nofollow noopener">Fuel VM</a>. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.</p> <p>More About Andrew. <a href="https://www.linkedin.com/in/fuelvm/" rel="nofollow noopener">https://www.linkedin.com/in/fuelvm/</a></p> andrew curtis, b2c marketing, b2b marketing, design, branding, brand marketing, marketing strategy In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> Episode 11: Marketing an International Design Tech Product https://www.convergecoffee.co/11 ab1536d8-0e1a-475c-989f-56ee7d0bf958 Fri, 15 Jun 2018 10:00:00 -0400 Sean Sullivan 11 Marketing an International Design Tech Product full 2 Sean Sullivan In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation. 25:16 no <p>In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, <a href="https://www.tailorbrands.com/" rel="nofollow noopener">Tailor Brands</a>, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, <a href="https://www.facebook.com/groups/tailorsmallbiznation/" rel="nofollow noopener">Small Biz Nation</a>.</p> <p>More About Yali. <a href="https://www.linkedin.com/in/yalisaar/" rel="nofollow noopener">https://www.linkedin.com/in/yalisaar/</a></p> branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

More About Yali. https://www.linkedin.com/in/yalisaar/

]]> In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

More About Yali. https://www.linkedin.com/in/yalisaar/

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