Converge Coffee

Episode Archive

Episode Archive

149 episodes of Converge Coffee since the first episode, which aired on 9 October 2017.

  • Episode 44: The Growth of Podcasting

    10 October 2019  |  Season 3  |  22 mins 51 secs
    begin podcasting now, growth now movement, justin schenck, podcast marketing, podcasting

    In this episode, Sean sits down with Justin Schenck, Founder of Growth Now Movement and Begin Podcasting Now. They dive into why he started his podcast businesses. They go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcast is going.

  • Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table

    9 October 2019  |  Season 3  |  19 mins 56 secs
    digital advertising, doug mankiewicz, marketing technology, martech, orange142

    In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.

  • Episode 42: Messaging in a Wild West Industry

    8 October 2019  |  Season 3  |  27 mins 28 secs
    clearobject, iot marketing, john mcdonald, marketing messaging

    In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.

  • Episode 41: Creating Mad Marketing with Customer Experience

    7 October 2019  |  Season 3  |  27 mins 43 secs
    anthony duncan, customer experience, mohammed m. mahdi, the mad optimist

    In this episode, Sean sits down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. They dive into why they started the company. They go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.

  • Episode 40: Agile Marketing Framework

    6 October 2019  |  Season 3  |  25 mins 9 secs
    agile marketing, anthony coppedge, customer experience

    In this episode, Sean sits down with Anthony Coppedge, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice.

  • Episode 39: Message Testing with Micro Experiments and Simplicity

    5 October 2019  |  Season 3  |  22 mins 14 secs
    jumblethink, marketing messaging, michael woodward, test marketing messaging

    In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.

  • Episode 38: Performance Based Marketing

    4 October 2019  |  Season 3  |  18 mins 57 secs
    customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter

    In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.

  • Episode 37: Building out Partnerships to Serve Locals

    3 October 2019  |  Season 3  |  21 mins 43 secs
    customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza

    In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need.

  • Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers

    2 October 2019  |  Season 3  |  30 mins 29 secs
    customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners

    In this episode, Sean sits down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.

  • Episode 35: How to Learn from Marketing Failures and Grow the Company

    1 October 2019  |  Season 3  |  18 mins 34 secs
    customer experience, kyle lacy, lessonly, marketing messaging, marketing tech

    In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.