Converge Coffee

5 Things Teams Can Control in Account-Based Marketing (ABM)

September 6th, 2024
By Sean Sullivan
abm, abm ops, abx, abx ops, account based, account based experience, account based marketing, go to market, gtm, gtm ops

Account-based marketing focuses your marketing efforts from broad outreach to targeted, high-value engagements. By focusing on these five elements, you can create more personalized and effective campaigns that resonate with your target accounts. That can lead to stronger relationships with your prospects, higher engagements, and increased sales.

Embracing account-based marketing means taking a more thoughtful, data-driven, human-personalized approach to the way you connect with your customers, giving you a competitive edge in the marketplace.