Converge Coffee

Episode 149: How Companies Are On the Clock and Need to Find the Perfect Time

sean@convergecoffee.co (Sean Sullivan) — Fri, 01 Dec 2023 10:00:00 -0500

In this episode, Erik Deckers sits down with Jay Baer, owner of Ursus 10 and author of the new book, The Time to Win. They discuss how a company's speed is now the new differentiator. Jay also talks about how companies need to learn how to speed up their response time without being TOO fast, too. Jay predicts how companies can manage customers' expectations in the future, even as we expect companies to get faster and faster. Finally, Jay talks about his latest venture, becoming one of the largest tequila educators in the country with [TequilaJayBaer.com](TequilaJayBaer.com).
More About Jay https://www.linkedin.com/in/jaybaer

Episode 148: How Focusing on Strategic Growth Offer Solutions in Plain Sight and Improves Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 27 Oct 2023 10:15:00 -0400

In this episode, Sean sits down with Bruno Pesec, corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They go deeper into his experience on what the two important levers for strategic growth. Bruno gives some great insights on how companies grow but how leaders can foster growth. Bruno gives examples of how he helps leaders find growth opportunities in plain sight. Bruno gets deep on how he has fostered his own growth from his inquisitive mind, his parents, and his love for martial arts.
More About Bruno. https://www.linkedin.com/in/pesec/

Episode 147: How Architecting Better Data Models and Building Better Customer Experience Cadences Drastically Improves Churn

sean@convergecoffee.co (Sean Sullivan) — Fri, 27 Oct 2023 10:00:00 -0400

In this episode, Sean sits down with Sharon Park, CEO and President at Sage Digi. They dive into why Sharon started Sage Digi after many years at Google. They go deeper into her experience on how to architect a full funnel advertising strategy for B2B companies. Sharon gives some great insights on how data alignment and cleanliness are key. Sharon gives examples of how she uses those solid CX principles that helped reduce her own company churn from 35% to 5%. Sharon gets deep on her focus on self transform and how that plays into her different life facets.
More About Sharon. https://www.linkedin.com/in/presidentsharon/

Episode 146: Why is Understanding the Research and Development Process is Essential for the Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 13 Oct 2023 10:00:00 -0400

In this episode, Sean sits down with Dr. Soum Rakshit, Co-Founder & CEO of award-winning sexual health company, MysteryVibe. They dive into why Soum started MysteryVibe. They go deeper into his experience from having a biomedical background and a PhD and how journey to starting MysteryVibe. Soum gives some great insights on how long the R&D process is and how distribution is the easy part in medical product releases. Soum gives wonderful tech examples of his own products and some tech giants. His tone gives off an astute yet inquisitive feeling. Soum gets deep on his love for his son, travel, and exploring the city.
More About Soum. https://www.linkedin.com/in/soum/

Episode 145: How Staying Curious and Keeping in the Customer's Narrative Improves Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 06 Oct 2023 10:00:00 -0400

In this episode, Sean sits down with Sara Weldon, Founder and CEO at TruFinCo. They dive into why Sara started TruFinCo. They go deeper into her experience getting into finance and fintech. Sarah gives some great insights on how to deliver great customer experiences to differentiate in the market. Her tone gives off an friendly, to the point, and astute knowledge on how finance can be simple. Sara gets deep on her love for animals and recharging being in introvert in an extrovert job.
More About Sara. https://www.linkedin.com/in/sara-weldon-b54516192/

Episode 144: How Using Revenue Operations Strategies Improves Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 29 Sep 2023 10:00:00 -0400

In this episode, Sean sits down with Eddie Reynolds, Founder and CEO of Union Square Consulting. They dive into why Eddie started Union Square Consulting. They go deeper into his experience at Salesforce and Rev Ops views catapulted his success. Eddie gives some great insights on moving what to look for in scaling a company and reducing churn. His tone gives off an astute knowledge on how strategy and technical bridge together. Eddie gets deep on his love of math and how is childhood passions came about today.
More About Eddie. https://www.linkedin.com/in/edwardreynolds/

Episode 143: How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth

sean@convergecoffee.co (Sean Sullivan) — Fri, 08 Sep 2023 10:00:00 -0400

In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.
More About Stacey. https://www.linkedin.com/in/staceydanheiser/

Episode 142: How Building Journey Orchestrations Creates Better Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 18 Aug 2023 10:00:00 -0400

In this episode, Sean sits down with Annette Franz, founder and CEO of CX Journey Inc. They dive into why Annette started CX Journey and her +30 years of CX experience. They go deeper into her thoughts on customer expansion and retention. Annette gives some great insights on journey orchestration and how marketers can leverage this. Her tone gives off a jovial, astute knowledge on creating great customer experiences. Annette gets deep on why loves routines, her 90s bodybuilding days, any why/how she gets out of the office to recharge.
More About Annette. https://www.linkedin.com/in/annette-franz/

Episode 141: How Effective Thought Leadership Creates Better Content and Deeper Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Aug 2023 10:00:00 -0400

In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work.
More About Ashley. https://www.linkedin.com/in/ashleyfaus/

Episode 140: Why Taking a Buyer's Journey Perspective Enhances Customer Experiences and Decreases Churn

sean@convergecoffee.co (Sean Sullivan) — Fri, 16 Jun 2023 10:00:00 -0400

In this episode, Sean sits down with Farzad Rashidi, lead innovator at Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. They dive into why Farzad started Respona from his work at Visma. They go deeper into his process to build an in house software. Farzad gives some great insights on how to develop great customer experiences from understanding your buyer's journey. His constant approach to test and reiterate helped Respona figure out effective product led motions and adoptions. His tone gives off a helpful, fun tone on creating great customer experiences. Farzad gets deep on why he does digital detoxes and hikes to help bring better creativity.
More About Farzad. https://www.linkedin.com/in/farzadrashidi/

Episode 139: What Can a Bunch of Guys in Togas Teach Us about Leadership

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Jun 2023 10:00:00 -0400

In this episode, Erik Deckers sits down with his friend, Scott Monty, a strategic communications and leadership coach who works with C-suite executives. They discuss the problems leaders are having today, and what they're doing right. They also talk about how Scott's degree in Classics help him train better leaders. And he gives insights on how history has carried the same lessons throughout history to leader after leader.
More about Scott. https://www.linkedin.com/in/scottmonty/

Episode 138: Why Enabling Your Team to be Subject Matter Experts Creates Great Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 28 Apr 2023 10:00:00 -0400

In this episode, Sean sits down with Patti Mara, author of UpSolutions and business coach. They dive into why Patti wrote UpSolutions and her passion for locally owned businesses. They go deeper into her years of experience. Patti gives some great insights on aspects of great customer experience. Her experience in pharma lays out why customer experience is so vital to company's success. Her tone gives off a helpful, fun tone on creating great customer experiences. Patti gets deep on why she local communities. She even sheds light on how she recoups spending time with her family, friends, and animals (horses).
More About Patti. https://www.linkedin.com/in/pattimara

Episode 137: Why Influencer Marketing is More than Just Getting Likes and Views

sean@convergecoffee.co (Sean Sullivan) — Fri, 21 Apr 2023 10:00:00 -0400

In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts.
More About Jason. https://www.linkedin.com/in/jasonfalls/

Episode 136: How to Remove Bias to get Good, Actionable Customer Experience Data

sean@convergecoffee.co (Sean Sullivan) — Fri, 14 Apr 2023 10:00:00 -0400

In this episode, Sean sits down with Evan Klein, founder and president of Satrix Solutions. They dive into why Evan started Satrix Solutions and why he was obsessed with customer experience (CX). They go deeper into his years experience facilitating customer expansion and retention. Evan gives some great insights his approach with culture, good data, and acting on feedback. His company's differentiator removes confirmation bias allowing companies capturing reliable data. His tone gives off a helpful, humble tone on creating great customer experiences. Evan gets deep on how was hard wired from birth on his obsession with great CX. He even gives insight on personal view and how he recharges to sustain his CX passion.
More About Evan. https://www.linkedin.com/in/evanbklein/

Episode 135: How Packaging Gratitude with a Sale Creates Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 31 Mar 2023 10:30:00 -0400

In this episode, Sean sits down with Steve Buzogany, founder of Appreciation Advocate. He is a realtor and small business owner. They dive into why Steve started Appreciation Advocate. They go deeper into his experience creating great customer experiences by honing in on appreciation. Steve gives some great insights his methodology and the returns. His tone gives off a helpful, direct tone on creating great customer experiences around appreciation. Steve gets deep on how he takes time decompress and recharges. He even gives insight how he systematized gratitude and relates well to business.

More About Steve. https://www.linkedin.com/in/stephen-buzogany/

Episode 134: How Solving Problems with Podcasts Created Great Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 31 Mar 2023 10:15:00 -0400

In this episode, Sean sits down with Roger Nairn is the Co-Founder and CEO of JAR Audio. He is a brand podcaster whose has over 20 years experience. They dive into why Roger co-founded JAR Audio. They go deeper into his experience creating podcasts and how to measure impact. Roger gives some great insights how podcasting helps with brand, customer experience, sales, and more. His tone gives off a helpful, astute tone on creating podcasts to delight companies and listeners alike. Roger gets deep on how he takes time to learn and work on his mental health.

More About Roger. https://www.linkedin.com/in/rogernairn604

Episode 133: How to Build Great Customer Experiences with Product Led Growth

sean@convergecoffee.co (Sean Sullivan) — Fri, 31 Mar 2023 10:00:00 -0400

In this episode, Sean sits down with Mark Herschberg, creator of Brain Bump and author of The Career Toolkit, Essential Skills for Success That No One Taught You. He is a wonderful demand creator whose background is a CTO. They dive into why Mark started Brain Bump. They go deeper into his tech experiences and how creates demand that focuses on customer experiences. Mark gives some great insights how create demand rather than forcing it. His tone gives off a helpful, astute, and to the point tone on creating demand and customer experiences. Mark gets deep on how he has helped his alma mater (MIT), was a competitive dancer, and why Brain Bump has become his passion.
More About Mark. https://www.linkedin.com/in/hershey/

Episode 132: Why Demand Creation Resonates Better with B2B Customers

sean@convergecoffee.co (Sean Sullivan) — Fri, 17 Mar 2023 10:30:00 -0400

In this episode, Sean sits down with Nemanja Zivkovic, founder & CEO of Funky Marketing. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.
More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/

Episode 131: How Great Customer Experience Comes from Great Human Writers and Not AI

sean@convergecoffee.co (Sean Sullivan) — Fri, 17 Mar 2023 10:15:00 -0400

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.
More About Erik. https://www.linkedin.com/in/erikdeckers/

Episode 130: How Living through the Remote Work Experience Creates Better Journeys to Coach Clients

sean@convergecoffee.co (Sean Sullivan) — Fri, 17 Mar 2023 10:00:00 -0400

In this episode, Sean sits down with Tim Hickle, a management coach who helps remote and hybrid teams move faster, get more done, and feel less busy. They dive into why Tim started Your Remote Work Coach. They go deeper into his experiences with remote work and why he is focused on directors and managers. Tim gives some great insights how he used his own experiences to facilitate better communication and tools to help. He even gives more insight how he uses his eNewsletter, Parasocial Worker, and feedback to create better experiences. Tim loves serving people. His tone gives off a helpful and very knowledgeable on remote work pain points. Tim gets deep on how he loves a work challenges. He opens up about his own work burnout and what he is doing today to recharge.
More About Tim. https://www.linkedin.com/in/timhickle/

Episode 129: How Breaking Down the Fear of Being Judged Creates Wonderful Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 10 Mar 2023 10:30:00 -0500

In this episode, Sean sits down with Sean Tyler Foley managing director of Total Buy In, where he works with executives and CEOs, helping them show up powerfully behind the mic to gain the exposure they need. He is an accomplished film and stage performer who has been acting in film and television since he was 6 years old. They dive into why Tyler started Total Buy In. They go deeper into his acting experience and how that helped shape how he helps his clients share their stories. Tyler breaks down that its not fear of public speaking. The fear comes from being judged which we create a narrative in our own head to psych us out. He even gives more insight how he helps his clients through the fear of being judged and some wonderful success stories. Tyler loves helping people share their stories. His tone gives off a helpful, lively tone creates an uplifting atmosphere. Tyler gets deep on how he found his superpower and how he leverages that to help others. Tyler does give a great examples of how he decompresses but also how he lives his truth in his work, hobbies, and health
More About Josh. https://www.linkedin.com/in/seantylerfoley/

Episode 128: Why Great Customer Experience Starts with Leadership Caring about Their Employees

sean@convergecoffee.co (Sean Sullivan) — Fri, 10 Mar 2023 10:00:00 -0500

In this episode, Sean sits down with Robin Bowling, SaaS Growth Marketing Leader. She is an awesome facilitator bringing a centralized focus for demand generation and product teams. They dive into when should customer experience be the central focus in marketing specifically demand generation. They go deeper into her experiences and how she approaches from how to lead internal teams. Robin gives some great insights how feedback loops are important for growth. She even gives more insight how to create these loops and the process. Robin loves helping people grow in their careers and as people. Her tone gives off a helpful, yet open minded leadership quality. Robin gets deep on how she got to where she is today with awesome mentors and acting on the advice they gave.
More About Robin. https://www.linkedin.com/in/robinbowling/

Episode 127: How Personal Passion Creates Deeper, Better Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 24 Feb 2023 11:00:00 -0500

In this episode, Sean sits down with Limor Bergman, Career Coach and Mentor at LBG Consulting Services. She has over 20 years experience in software engineering - even reaching to director of engineering. They dive into why Limor pivoted her career path from coding to coaching. They go deeper into her experiences and how she helps women in tech. Limor gives some great insights how simplicity helps career growth. She even gives more insight how she coaches and insights from those experiences. Limor loves serving people - and even moved from the US back to Israel. Her tone gives off a calm, helpful approach. Limor gets deep on how creates space for herself to be the best women in tech coach for her clients.
More About Limor. https://www.linkedin.com/in/limorbergman/

Episode 126: How Companies Do Not Need to Sacrifice Great Customer Experience for Profit

sean@convergecoffee.co (Sean Sullivan) — Fri, 24 Feb 2023 10:45:00 -0500

In this episode, Sean sits down with Kasten Spethmann, business strategist and fractional executive. She is a retired professional windsurfer, recovering Venture Capitalist, non-conforming, near death surviving, adventure seeking, lifelong learning, and nomad entrepreneur. Kasten now coaches founders with tactical advice, tough love, and experiential insight. She hopes to inspire others to break societal expectations, stop sacrificing their true identity/calling and live by their own rules as they build exceptional businesses. They go deeper into her experiences and how over automation led to a downfall in doing right by customers. Kasten gives some great insights how to sustainably, scale companies while doing right by people. She even gives more insight how she co-built a company in a predatory industry and disrupted it. Her tone gives off a passionate, yet very good disruptive tone knowledge about creating wealth AND still doing right by people. She states that she is a sophisticated rebel. Kasten gets deep on how she was treated throughout her life and stuck to her who she has been to help others.
More About Kasten. https://www.linkedin.com/in/kastenspethmann/

Episode 125: How Focusing Intrinsic Values Helps Scale Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 24 Feb 2023 10:30:00 -0500

In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.
More About Anthony. https://linkedin.com/in/anthonycoppedge

Episode 124: How Personal Growth Creates Wonderful Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 24 Feb 2023 10:15:00 -0500

In this episode, Sean sits down with Kevin Palmieri, CFO and founder of Next Level University, and Podcast co-host. He had it all - beautiful girlfriend, high paying job, sports car, dream body... but he ended up sitting at the edge of his bed contemplating suicide. They dive into how Kevin changed his life, rebuilt himself, and created Next Level University. They go deeper into his personal experiences and how they fostered his love for podcasting. Kevin gives some great insights how create a sustainable company with podcasting as a channel. He even gives more insight how he build great customer experiences utilizing key metrics in the podcasting. HINT: It's downloads AND consumption rate. His tone gives off a passionate and open vibe. Kevin gets deep on built strong consistent personal habits which he uses in his business .
More About Kevin. www.linkedin.com/in/kevin-palmieri

Episode 123: How Great Customer Experience Starts with Your Mindset

sean@convergecoffee.co (Sean Sullivan) — Fri, 24 Feb 2023 10:00:00 -0500

In this episode, Sean sits down with Dr. Vic Manzo, founder of Empower Your Reality. He is a business mindset coach, certified, pediatric chiropractor, 3 time author, podcaster, and speaker. They dive into why Dr. Vic became a business mindset coach. They go deeper into his own mindset and business experiences and how power over force is the way to go. Dr. Vic gives some great insights how his mindset routines have helped him became successful. He even gives more insight how mindset practice works and relating that to science. Dr. Vic loves helping others. His tone gives off a helpful, yet very astute knowledge about mindset. Dr. Vic gets deep on how he disconnects from work and how he fully recharges in his hobbies, health, and connecting others. He also shares some wonderful analogies about how mindset works.
More About Dr. Vic. https://www.linkedin.com/in/drmanzo/

Episode 122: How Great Customer Experience Starts with a Human Hello

sean@convergecoffee.co (Sean Sullivan) — Fri, 13 Jan 2023 10:00:00 -0500

In this episode, Sean and Erik sit down with Tanyette Colon. She is the Head of Partnerships with Overpass, a Brooklyn based start-up that gives high-growth companies one consistent source to find and onboard sales & support talent. Tanyette is also the founder of InFUUSE, an Inbound Lead Conversation platform that humanizes the customer journey along with a new client's first hello. They dive into why Tanyette joined Overpass and why she started InFUUSE. They go deeper into her experiences and what approach should the leadership's first approach should be in humanizing the customer experience. Tanyette gives some great insights how business has become over automated. She even gives more insight what she learned from her initial start with InFUUSE and how the founding team should be built. Her tone gives off a passionate vibe. Tanyette gets deep on how her childhood experiences led her down a path to create more wonderful customer experiences.

More About Tanyette. https://www.linkedin.com/in/tanyettecolon/

Episode 121: How Stewarding Yourself and Your Resources Scales When You Help Others

sean@convergecoffee.co (Sean Sullivan) — Fri, 16 Dec 2022 09:00:00 -0500

In this episode, Sean sits down with Josh Rhodes founder of Crypto Y’all. He is a full time crypto investor, enthusiast, and business owner. They dive into why Josh started Crypto Y’all. They go deeper into his experiences and how decentralized finances can change the life of an everyday person. Josh gives some great insights how generate wealth with easy steps. He even gives more insight how he builds great customer experience journeys from LinkedIn posts all the way to cohorts. Josh loves serving people. His tone gives off a helpful, yet very astute knowledge about finances. Josh gets deep on how he has managed type 1 diabetes since he was 15 years old and his views on how life is finite and how to steward it the most optimally.

More About Josh. https://www.linkedin.com/in/josherhodes/

Episode 120: How Being a Better Guest Creates a Better Podcast Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 21 Oct 2022 09:00:00 -0400

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of Converge Coffee! They dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.

More About Erik. https://www.linkedin.com/in/erikdeckers/

Episode 119: Creating Great Experiences from a Healthy Mindset

sean@convergecoffee.co (Sean Sullivan) — Fri, 20 May 2022 09:00:00 -0400

In this episode, Sean sits down with Josh Wilson, principal broker and owner of Kingdom Syndicate and host for The Deal Scout and Uncensored Advice for Men podcasts. They dive into why Josh has focused on his failures and how that shaped his identity. They go deeper into his experiences and how he pivoted his mindset to create better customer experiences. Josh gives some raw truth and how his belief system has changed to be more abundant. He even gives more insight and a few good analogies from his own personal experiences and talks about his philosophy around focus on your belief system before you act.

More About Josh. https://www.linkedin.com/in/joshuabrucewilson/

Episode 118: How Moving with Purpose Created a Community

sean@convergecoffee.co (Sean Sullivan) — Fri, 15 Apr 2022 10:00:00 -0400

In this episode, Sean sits down with Gabi Bradley, Learning & Development Consultant and Animal Flow coach and regional leader. They dive into how Gabi got started with Animal Flow and her transition to become a coach. They go deeper into her experience coaching from 1:1s to group sessions and eventually become a regional leader. Gabi explains her passions and how she adapts different coaching styles to create overall great experiences. She even gives some insight from her own personal experiences and talks about her philosophy about moving with purpose.

More About Gabi. https://www.linkedin.com/in/gabrielle-bradley-5370b433/

Episode 117: How Leaders Work to Build Brands and Foster Great Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 18 Mar 2022 09:00:00 -0400

In this episode, Sean sits down with Tiffany Sauder, CEO of Element Three. They dive into how Tiffany helps her team build better brands for the company's customers. They go deeper into her experience from leading E3 into some pivotal transitions. Tiffany explains people want authentic brands and this comes from leadership being transparent. Tiffany's focused yet passionate tone shows how much she loves helping her company succeed. She even gives some insight from her own personal experiences and vulnerability when she launched Scared Confident in 2021.

More About Tiffany. https://www.linkedin.com/in/tiffanysauder

Episode 116: How Combining Rev Ops and Key Metrics in an Industry Led a Company to Pivot toward Exponential Growth

sean@convergecoffee.co (Sean Sullivan) — Fri, 10 Dec 2021 09:00:00 -0500

In this episode, Sean sits down with Mike Seidle, CTO and cofounder of PivotCX. They dive into how Mike co-founded PivotCX (originally WorkHere). They go deeper into his experience with pivoting a company towards clients' needs and finding success after Covid. Mike explains how the company focused in on recruiting key metrics. Mike shares insights on how PivotCX uses revenue operations (rev ops) methodology to deliver the key metrics and overall scalability for their clients. Mike's laid focused yet passionate tone shows how much his loves helping the company, clients, and partners succeed. He even gives some insight on messaging platforms and the progression of sales to revenue operations over the last 20 years.

More About Mike. https://www.linkedin.com/in/indymike/

Episode 115: How Rooting Your Team in the Company Values Creates Better Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 12 Nov 2021 09:00:00 -0500

In this episode, Sean sits down with Carly Pallis, VP of Marketing at Pavilion. They dive into how Carly joined Pavilion from becoming a member to running Pavilion's marketing. They go deeper into her experience how leadership found the core values and how her team was able to market. Carly explains how the whole Pavilion team meets every Friday to share members' stories on where they aligned their core values. Carly shares insights on how her team focuses on two of the company's core values: listen closely and act quickly and asking constant feedback from members. Carly's laid back yet and passionate tone shows how much she loves helping her team, the whole team, and Pavilion's members get the most out of being a member. She even gives some insight on her own growth and how to developing a great bed side manner excelled her career.

More About Carly. https://www.linkedin.com/in/carlydell/

Episode 114: How Simplifying the Hiring Process Delivers Better Candidate Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 15 Oct 2021 09:30:00 -0400

In this episode, Sean sits down with Carolyn Estelle, Director of Executive Search at Captivate Talent. They dive into why Carolyn joined Captivate Talent and what about the company sets them apart from the competition. They go deeper into her experience on how companies can get better at candidate experiences. Carolyn explains how this is a candidate market and how companies should adapt to find the best talent. Carolyn shares insights on how the Captivate Talent team guides clients through their hiring needs. HINT: Simplifying the process helps tremendously. Carolyn's helpful and passionate tone shows how much she loves helping clients find great talent and also uplifting to find more female executive being placed. She shows her advocacy to help females and young recruiters to excel.

Her motto: “Diamonds are made under pressure.”

More About Carolyn. https://www.linkedin.com/in/estelle298/

Episode 113: How Listening to Customers Created a Business Focused Community

sean@convergecoffee.co (Sean Sullivan) — Fri, 15 Oct 2021 09:15:00 -0400

In this episode, Sean sits down with Rock Felder, COO at SquadCast. They dive into why Rock and his co-founder Zach started the company. They go deeper into his experiences and view about product led growth in the booming podcasting world. Rock explains how they grew the SquadCast team around engaging customers and building a podcasting community. Rock shares insights on how to build a company from scratch and the phases needed to get it to be sustainable. Rock's helpful and easy tone shows how passionate he is about helping a community with not pushing product but rather adapting to customer needs.

More About Rock. https://www.linkedin.com/in/rockwell-felder-cpa/

Episode 112: How to Leverage Your Podcast to Build Great Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 15 Oct 2021 09:00:00 -0400

In this episode, Sean sits down with Alex Sanfilippo. They dive into why Alex started PodMatch and PodcastSOP and his need to help solocasters scaling their podcasts. They go deeper into his approach on figuring out product market fit. Alex explains from his experience how to leverage being a guest and a host in podcasting. Alex shares insights on how deliver better customer experiences through podcasting and marketing channels leading to the podcast. Alex's excited and friendly tone shows how passionate he is about helping podcasters and solocasters alike scale their podcasts and grow communities.

More About Alex. https://www.linkedin.com/in/alexsanfilippo/

Episode 111: How Comfort Creates Genuine, Positive Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 01 Oct 2021 09:45:00 -0400

In this episode, Sean sits down with Jen Marr. They dive into why Jen started Inspiring Comfort and why comfort creates better experiences and sustains relationships better than empathy. They go deeper into her research on why people haven't been equipped to create comfortable environments. NOTE: Jen spent extensive time at crisis areas like Sandy Hook to research how comfort helps with positive healing impacts. Jen explains how this can translate to less critical experiences through marketing and customer experience. Jen shares insights on how comfort can bring back human connectedness in this very digitally, yet disconnected world. Jen's comforting and kind tone shows how passionate she is about helping others with understanding what comfort is and programs around facilitating those behaviors.

More About Jen. https://www.linkedin.com/in/jenmarr/

Episode 110: How to Make a Business Idea a Reality

sean@convergecoffee.co (Sean Sullivan) — Fri, 01 Oct 2021 09:30:00 -0400

In this episode, Sean sits down with Zach Frantz. They dive into why Zach started Wildland Coffee. They go deeper into his passion to make lean companies serving niche customers. Zach explains his process about how he simplifies to improve the customer experience. Zach shares insights about how he approaches new ideas for Wildland Coffee and aligning that with current customer needs. Zach's friendly tone shows how passionate he is about delivering delightful, simple, and caffeine related experiences in each pouch.

More About Zach. https://www.linkedin.com/in/zachfrantz/

Episode 109: How to Survive a Startup - Learning About the Murky Middle

sean@convergecoffee.co (Sean Sullivan) — Fri, 01 Oct 2021 09:15:00 -0400

In this episode, Sean sits down with Steve Hoffman, aka Captain Hoff. They dive into why Steve started Founders Space and why he wrote Surviving a Startup. They go deeper into his experience helping hundreds of startups which is findings are broken down in his book. Steve shares insights in his book about how entrepreneurs can build successful companies with healthy mindsets and how to make the biggest and best impact for customers and employees a like. Steve's jovial and passionate tone shows how passionate he is about helping others with achieving their dreams in growing successful companies.

More About Steve. https://www.linkedin.com/in/foundersspace/

Episode 108: Building a One Brand Conglomerate to Serve Different Customer Needs

sean@convergecoffee.co (Sean Sullivan) — Fri, 01 Oct 2021 09:00:00 -0400

In this episode, Sean sits down with Brandon Green. They dive into why Brandon started Chapter2Ventures. They go deeper into how he bridged his different business lines into one company. Brandon shares insights how to launch a one brand conglomerate successfully. Brandon's motivating and uplifting tone shows how passionate he is about helping others through Chapter2Ventures.

More About Brandon. https://www.linkedin.com/in/brandongreen/

Episode 107: Why Focusing on Sleep Helps Everyone Win

sean@convergecoffee.co (Sean Sullivan) — Fri, 30 Jul 2021 10:00:00 -0400

In this episode, Sean sits down with Riley Jarvis, TheSleepConsultant.com. They dive into why Riley started the Sleep Consultant out of his own struggles with lack of sleep that affected his health. They go deeper into his research and experiences with sleep and some pretty awesome stats. HINT: We all need to rest up. Riley explains his approach about how he helps his clients along with a doctor to achieve a wholistic remedy from better sleep. Riley shares insights his programs on how to help deliver great sleep and customer experiences for this clients. Riley's ease and calm tone shows how passionate he is about helping others with better sleep from his own experiences. Sean promises Riley won't put you to sleep from this recording.

Check out https://thesleepconsultant.com/ to learn more about Riley's offerings and to download his free sleep assessment.

More About Riley. https://www.linkedin.com/in/rileyjarvis/

Episode 106: How Personal Brands Deliver the Best Experiences and Drive Revenue

sean@convergecoffee.co (Sean Sullivan) — Fri, 30 Jul 2021 09:00:00 -0400

In this episode, Sean sits down with Rich Keller, CATALYST Effect Officer at TheRichKeller.com. They dive into why Rich quit his cushy corporate job and went on to be entrepreneur. They go deeper into his life experiences changed his view on branding and is now helping many entrepreneurs with their "One Word". Rich explains his approach about his own one word, CATALYST, and how built a framework from that in help others with their "One Word". Rich shares insights about why personal brands are so power and how shares key thoughts on how to develop your personal brand. Rich's enthusiastic and warm tone shows why he is a CATALYST and his passion to help others.

More About Rich. https://www.linkedin.com/in/richskeller/

Episode 105: How to Build a Stand Out Marketing Team to Make Customers Look Like Rockstars

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Jul 2021 10:15:00 -0400

In this episode, Sean sits down with Daniel Incandela, CMO at Terminus. They dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. They go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel's ease and calm tone shows how he focuses on goals but makes sure people come before profit. It's no wonder he has such success in fostering the next generation of marketing leaders.

More about Daniel. https://www.linkedin.com/in/danielincandela/

Episode 104: How to Clarify Your Message to Deliver Great Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Jul 2021 10:00:00 -0400

In this episode, Sean sits down with Kacy Maxwell, Executive Director at Ramsey Solutions. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone shows his passion to help others by being present and listening.

More about Kacy. https://www.linkedin.com/in/maxwellkacy/

Episode 103: How to Build Brilliant Connections Without Selling

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Jul 2021 09:45:00 -0400

In this episode, Sean sits down with Bart "BD" Dalton, CEO of Bart Dalton Consulting and Director of the [Rockfine Group](www.rockfine.co.uk). They dive into why his own consultancy and then created the Rockfine Group. They go deeper into his experiences of building a brilliant network without selling. Bart explains his approach into how to create a sustainable business while helping customers. Bart shares insights about his philosophy on helping customers. Bart's resilience and wanting to help more people is evident in his work and stories. His tone shows his passion to help others but also come from a place of abundance.

More about Bart "BD". https://www.linkedin.com/in/b-d-dalton-ii-8a42752/

Episode 102: Marketing Lessons from Guiding Startup Founders

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Jul 2021 09:30:00 -0400

In this episode, Sean sits down with Drew Beechler, Director of Marketing at High Alpha. They dive into why Drew joined High Alpha and his path on to the venture studio. They go deeper into his experience from taking an idea to a minimally viable brand (MVB). Drew explains his team's approach into branding and marketing an idea into a tangible concept. Drew shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies.

More About Drew. https://linkedin.com/in/drewbeechler

Episode 101: How to Be Great at Sales Without Being "Salesy"

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Jul 2021 09:15:00 -0400

In this episode, Sean sits down with Robby Slaughter, Principal at AccelaWork and Author of 5 Books including The New Science of Time Management. They dive into why Robby started to write his new book about better conversations about sales. They go deeper into why most people have apprehensions about selling. Robby explains how we can pivot the negative sales notion into positive, personal relationships by being honest and empathetic along with how companies should support sales people. Robby's focused vibe shows in his tone and is represented how can deconstruct the most complex of problems and create the most simply yet effective solutions for his clients and readers.

More About Robby. https://www.linkedin.com/in/robbyslaughter/

Episode 100: How to Launch a Company in Stealth Mode

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Jul 2021 09:00:00 -0400

In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.

More About Brett. https://www.linkedin.com/in/brettmcgrath/

Episode 99: How to Align Best Customers for Your Services

sean@convergecoffee.co (Sean Sullivan) — Fri, 18 Jun 2021 09:30:00 -0400

In this episode, Sean sits down with Joe Dudeck, President + Founder of Keyhole Marketing. They dive into why and how Joe started Keyhole. They go deeper into his experiences with finding the wrong clients at first and he realigned to find the right ones. Joe explains his approach to align content with great customer experiences. Joe shares insights about his podcast, interviewing, and moving to Colorado from Indiana. Joe's always look to the brighter side vibe shows in his tone and is represented in services to capture and share customers' stories.

More about Joe. https://www.linkedin.com/in/joedudeck/

Episode 98: How to Balance a Well Executed Podcast while Growing an Agency

sean@convergecoffee.co (Sean Sullivan) — Fri, 18 Jun 2021 09:15:00 -0400

In this episode, Sean sits down with Erin Sparks, President of Site Strategics and Host of EDGE of the Web Radio. They dive into what was the original thought of starting EDGE of the Web Radio podcast - almost 10 year ago. They go deeper into how do you stay on top of such a fast growing medium. Erin shares insights on how balance his agency with highly syndicated podcast. Hint: He found a way to build the podcast as part of his agency. Erin's energetic, fun vibe shows in his tone and is represented in his passions to help others and share how he built momentum with his company.

More About Erin. https://www.linkedin.com/in/erinsparks/

Episode 97: Create Business Growth by Having Marketing at the Wheel

sean@convergecoffee.co (Sean Sullivan) — Fri, 18 Jun 2021 09:00:00 -0400

In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.

More About Bryan. https://www.linkedin.com/in/bryanwish/

Episode 96: Trust Your Instincts about Your Customers

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 11:00:00 -0400

In this episode, Sean sits down with Whitney Vredenburgh, CEO at Nested Spaces. They dive into why Whitney started her company. They go deeper into her experiences being an entrepreneurial woman. Whitney shares insights on how women can and should start a company. Whitney's calm, kind vibe shows in her tone and is represented in her passions to help her customers.

More About Whitney. https://www.linkedin.com/in/whitneysparksvredenburgh/

Episode 95: How Focusing on One Segment Maximizes Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 10:45:00 -0400

In this episode, Sean sits down with Peter Birsinger, CEO & Founder at Podscribe. They dive into why Peter started Podscribe and how the company has evolved. They go deeper into how Peter leads the company on balancing tech improvements while delivering great customer experience. Peter shares insights on what podcasters should focus on this year (2021) and how Podscribe has evolved in more detail to help more podcasters with their transcriptions. Peter's chill, focused, and dry humored vibe shows in his tone and is represented in his passion to help podcasters and pushing life to the max while helping his employees and customers.

More About Peter. https://www.linkedin.com/in/peter-birsinger/

Episode 94: How to Spin Off a Company with a Distinct Focus on Product & Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 10:30:00 -0400

In this episode, Sean sits down with Josh Mitchell, co-founder at Design on Tap. They dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.

More About Josh. https://www.linkedin.com/in/mitchelljoshua/

Episode 93: How to Leverage Content Creators to Create Great Customer Experiences

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 10:15:00 -0400

In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.

More About Jack. https://www.linkedin.com/in/jackpaxton/

Episode 92: How to Market Locally Online

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 10:00:00 -0400

In this episode, Sean sits down with Tim Flint, Principal and Strategist at Flint Analytics. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.

More About Tim. https://www.linkedin.com/in/timothyflint/

Episode 91: The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right.

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 09:45:00 -0400

In this episode, Sean sits down with Mike Reynolds, CEO at Innovatemap. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.

More About Mike. https://www.linkedin.com/in/mike-reynolds-8594932/

Episode 90: Adapt to Change by Listening to Your Customers

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 09:30:00 -0400

In this episode, Sean sits down with Rocky Walls, CEO at 12 Stars Media. They dive into why Rocky started the company over 13 years ago and what changes were made to fit the current customer market. They go deeper into how Rocky's company survived two recessions and the impacts on customer experience. Rocky shares insights how storytelling to deliver great customer experience has changed and what has stayed the same. Rocky's calm demeanor brings you into his story about adjusting to current climates and customer needs.

More About Rocky. https://www.linkedin.com/in/rockywalls/

Episode 89: How to Pivot Your Company to Be More of a Solution Guide

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 09:15:00 -0400

In this episode, Sean sits down with Mike Peck, CEO at Outside Source. They dive into how Mike started off in marketing which led him to lead OS. They go deeper into how Mike pivoted the company from a marketing agency to an IoT company. Mike shares insights on steps to take pivoting a company to fit client needs. Mike's kind, helpful nature is represented in his stories and analogies to be a guide for his company and clients.

More About Mike. https://www.linkedin.com/in/mike-peck-a979a29/

Episode 88: How Leaders Should View the Digital Workplace

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Mar 2021 09:00:00 -0400

In this episode, Sean sits down with Neil Miller, host of The Digital Workplace. They dive into why Neil started The Digital Workplace and lessons learned from guests. They go deeper into how why digital meetings are the most pressing need for companies today. Neil shares insights from over 150 podcast episodes and how companies should view work productivity. Neil's deep understanding of mindset gives a unique perspective on workforce being about human beings and how to scale that without being robotic.

More About Neil. https://www.linkedin.com/in/neilamiller/

Episode 87: Create Great Experience By Focusing on Your Passions and Community

sean@convergecoffee.co (Sean Sullivan) — Fri, 05 Feb 2021 09:30:00 -0500

In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative. They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.

More About Ryan. https://www.linkedin.com/in/brhunley/

Episode 86: How Building Your Personal Brand Creates Opportunities

sean@convergecoffee.co (Sean Sullivan) — Fri, 05 Feb 2021 09:15:00 -0500

In this episode, Sean sits down with Adam Gulla, Business Development Manager at Briljent. They dive into how Adam went from being a writer to a business development aficionado and building his personal brand. They go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed.

More About Adam. https://www.linkedin.com/in/adamgulla/

Episode 85: Delivering Great Experience by Getting Rid of Perfection

sean@convergecoffee.co (Sean Sullivan) — Fri, 05 Feb 2021 09:00:00 -0500

In this episode, Sean sits down with Alex Perry, CEO of Practically Speaking and the author of Minivan Mogul. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.

More About Alex. https://www.linkedin.com/in/alex-perry-9a62787/

Episode 84: Building Great Podcast Engagement Through Customer Experience and Community

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 11:00:00 -0500

In this episode, Sean sits down with Jen Edds, Head Broad in Charge of The Brassy Broadcasting Company. They dive into why Jen started her podcasting company. They go deeper into what is the epicenter for podcasting engagement - building conversations and community. Jen shares wonderful examples of when she started out and her experiences with Beauty and the Gi. Jen also gives great examples of how to build your podcasting audience. Jen's personality leaps out of the sound while helping her clients find the success in the simplest things. Her love to provide the best customer experience shows her love to help others to find their voice.

More About Jen. https://www.linkedin.com/in/jen-edds-470351b/

Episode 83: How Small Pivots Make Huge Impacts

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 10:45:00 -0500

In this episode, Sean sits down with Bryan Kramer, co-founder of H2H Companies. They dive into why Bryan co-founded H2H Companies and came up with the H2H Model. They go deeper into how make small changes can make a huge impact on your business. Bryan illustrates great examples on some great analogies. Bryan provides great insight on how he cultivated a wonderful customer experience through his own experiences. Bryan also gives some interesting examples of his own life and why he came up with the H2H Model. This model has helped numerous business owners see and create the right focuses for success.

More About Bryan. https://www.linkedin.com/in/bryanjkramer

Episode 82: Creating Great Customer Experiences to Drive Industries Out of the Ashes

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 10:30:00 -0500

In this episode, Sean sits down with Thor Wood, CEO and co-founder of SnapShyft. They dive into why Thor co-founded SnapShyft. They go deeper into how his company works on balancing a great customer experience with a two sided market - restaurant owners and workers. Thor provides a lot of great stats on the labor force and forecasts how restaurants have pivoted and will continue to pivot with COVID. Thor also gives some interesting insight on how restaurants will be coming out of the ashes stronger.

More About Thor. https://www.linkedin.com/in/thorwood/

Episode 81: How to Build Customer Experience in a Slow to Change Industry

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 10:15:00 -0500

In this episode, Sean sits down with Jeff Wraley, founder of Groundwork. They dive into why Jeff started Groundwork and his journey to lead to creating the company. They go deeper into how he built a solid customer experience through product and strategy and the steps to get to a strong MVP. Jeff talks about his entrepreneurial mindset on to constantly improve the product for his customers. Jeff also gives some interesting insight how contractor industries were impacted with COVID.

More About Jeff. https://www.linkedin.com/in/jeffwraley/

Episode 80: Why You Need to Burn the Boats

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 10:00:00 -0500

In this episode, Sean sits down with Lorraine Ball, founder of Roundpeg. They dive into how Lorraine started her business by going all in and not straddling the fence. They go deeper into how her mindset helped improve customer experience by going on all with one company and burning other things that distract you from the end goal. Lorraine talks about success pivots and how to upsell. Lorraine also gives some interesting insight how she built her business by building a strong community.

More About Lorraine. https://www.linkedin.com/in/lorraineball/

Episode 79: Creating a Value Based Business in a Pandemic

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 09:45:00 -0500

In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of Senler Studio. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.

More About Kate. https://www.linkedin.com/in/kgahimer/

Episode 78: How to Build Your eCommerce Empire

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 09:30:00 -0500

In this episode, Sean sits down with Ann Sieg, founder of eCommerce Business School. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.

More About Ann. https://www.linkedin.com/in/annsieg/

Episode 77: How Digital Transformation Helps See Clear in Blurry Times

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 09:15:00 -0500

In this episode, Sean sits down with Douglas Karr, founder of Martech Zone and VP/Partner at HighBridge. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. They go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him.

Shouts out to:
Jenn Lisak - https://www.linkedin.com/in/jennlisak/
Daniel Pink - https://www.linkedin.com/in/danielpink/

More about Douglas. https://linkedin.com/in/douglaskarr

Episode 76: Evolve to Grow - Not Remaining Complacent

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Dec 2020 09:00:00 -0500

In this episode, Sean sits down with Tristan Wright, founder of Evolve to Grow. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.

More About Tristan. https://www.linkedin.com/in/tristandwright/

Episode 75: Marrying Digital with a Personal Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 10:45:00 -0400

In this episode, Sean sits down with John Surdakowski, founder of Avex Designs. They dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. They go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.

More About John. https://www.linkedin.com/in/jsurda/

Episode 74: Not Only Knowing the Tech, You Need to Have the Focus and Drive

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 10:30:00 -0400

In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at Amazon has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.

More about Darrell. https://www.linkedin.com/in/darrellalfonso

Episode 73: Building a Listening Culture to Redefine Sales and Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 10:15:00 -0400

In this episode, Sean sits down with Adam Grossman, co-founder of The Selling Factory. They dive into why he helped start The Selling Factory. They go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.

More About Adam. https://www.linkedin.com/in/abgrossman

Episode 72: How to Build an Incredible Mindset Using Techniques like Meditation, Mindset, and Visualization.

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 10:00:00 -0400

In this episode, I sit down with Kevin Bailey, CEO of Dreamfuel. We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.

More About Kevin. https://www.linkedin.com/in/kevinjamesbailey/

Episode 71: Understanding the Development Mind to Help Consumers

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 09:45:00 -0400

In this episode, Sean sits down with Stephanie Cox, VP of Sales and Marketing at Lumavate. They dive into what's new what No Code means and how Lumavate has leveraged this. They go deeper into progressive web apps and how companies are taking advantage. Stephanie also gives insight from her podcast, Mobile Matters, and hints on Real Marketers podcast the company released this year.

More about Stephanie. https://www.linkedin.com/in/stephaniecox/

Episode 70: Testing Fast and Not Failing Fast

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 09:15:00 -0400

In this episode, Sean sits down with Matt Barnett, Papa Bear at Bonjoro. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.

More About Matt. https://www.linkedin.com/in/mbjbarnett/

Episode 69: Build Your Brand - Beyond the Resume and Create Trust

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 09:00:00 -0400

In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group. They dive into Anthony's journey of building his personal brand. They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.

More about Anthony. https://www.linkedin.com/in/anthonygaenzle/

Episode 68: Establishing a Focus Around Your Branding and Your Customers

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 08:45:00 -0400

In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Leaf Nutrition. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.

More About Mike. https://www.linkedin.com/in/mike-strohl-5134932/

Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 08:30:00 -0400

In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.

More About Chip. https://www.linkedin.com/in/chip-wade-58516429/

Episode 66: Building Relationships with Specific Social Influencers with Gripping Narrative to Amplify Your Brand's Story

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 08:15:00 -0400

In this episode, Sean sits down with Kenzie Kittle, Founder of A.M. Kittle Consulting, a digital marketing agency. They dive into Kenzie's background and how she ended up focusing on a brand's story via social media. They go deeper into her agency's technique working with social media influencers.

More About Kenzie. https://www.linkedin.com/in/kenziekittle/

Episode 65: Creating Your Brand's Story

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 08:00:00 -0400

In this episode, Sean sits down with Evan Knox, CMO of Caffeine Marketing. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.

More About Evan. https://www.linkedin.com/in/evan-knox/

Episode 64: Marketing Software Having Your Back

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 07:45:00 -0400

In this episode, Sean sits down with Eric Vardon, CEO at Morphio. The dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.

More About Eric. https://www.linkedin.com/in/ericvardon/

Episode 63: Helping Brands the Market Products in the "Elephant in the Room" Marketplace

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 07:30:00 -0400

In this episode, Sean sits down with Peter Lazarz, VP of Marketing at SupplyKick. They dive into B2C marketing and what makes that different than B2B in his former roles. They go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.

More About Peter. https://www.linkedin.com/in/peterlazarz/

Episode 62: Help Others Solve Their Problems

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 07:15:00 -0400

In this episode, Sean sits down with Josh Miles, CMO, keynote speakers, and caffeine addict. They dive into how Josh became the CMO at SMPS. They go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, the Obsessed Show and the PSM Show.

More About Josh. https://www.linkedin.com/in/joshuamiles/

Episode 61: Make Your Experiences Matter. Marketing in a One Button Click World.

sean@convergecoffee.co (Sean Sullivan) — Fri, 23 Oct 2020 07:00:00 -0400

In this episode, Sean sits down with Adam Voss, Executive Creative Producer, at Echelon Design. They dive into why Echelon makes the statement, "Make Your Experience Matter". They go deeper into the company's 12for12, an Amazon Prime award winning show. They chat about how to generate great content in post production.

More About Adam. https://www.linkedin.com/in/adam-voss-6675bb10/

Episode 60: Focusing Your Product to Serve Your Customers

sean@convergecoffee.co (Sean Sullivan) — Fri, 31 Jan 2020 10:00:00 -0500

In this episode, Sean sits down with Jack Paxton, co-founder of Vyper.io. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper.

More About Jack. https://www.linkedin.com/in/jackpaxton/

Episode 59: How to Nurture and Evolve a Company's Brand

sean@convergecoffee.co (Sean Sullivan) — Fri, 24 Jan 2020 10:00:00 -0500

In this episode, Sean sits down with Holly Enneking, VP of Marketing at Lev Digital. They dive into what enticed her to lead Lev's marketing. They go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives.

More About Holly. https://www.linkedin.com/in/holly-enneking/

Episode 58: How to Build Your Online Brand from the Ground Up

sean@convergecoffee.co (Sean Sullivan) — Fri, 17 Jan 2020 10:00:00 -0500

In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of Mattress Clarity. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.

More About Joe. https://www.linkedin.com/in/joe-auer-a9243925/

Episode 57: Marketing Lessons with an Early Stage Community

sean@convergecoffee.co (Sean Sullivan) — Fri, 10 Jan 2020 10:00:00 -0500

In this episode, Sean sits down with Harry Howe, Founder of Indy Grit Community. They dive into why he started the community. They go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word.

More About Harry. https://www.linkedin.com/in/harry-howe-8572b22/

Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing

sean@convergecoffee.co (Sean Sullivan) — Fri, 03 Jan 2020 10:00:00 -0500

In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.

More About Tom. https://www.linkedin.com/in/taugenthaler

Episode 55: Build Company Brands from Inside Out

sean@convergecoffee.co (Sean Sullivan) — Fri, 22 Nov 2019 10:00:00 -0500

In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out.

More About Daniel. https://www.linkedin.com/in/danielherndon/

Episode 54: Building an Experience rather than a Solution

sean@convergecoffee.co (Sean Sullivan) — Fri, 15 Nov 2019 10:00:00 -0500

In this episode, Sean sits down with Kate Swanson, Executive Director of zWORKS, a co-working and entrepreneurial center in Zionsville, Indiana and former Executive Director of the Mitch Daniels Leadership Foundation. They dive into fostering an entrepreneurial community is so important to the economic growth of an area. They go deeper what makes co-working spaces work and how to harness community partners' benefits.

More About Kate. https://www.linkedin.com/in/kate-swanson-236a2440/

Episode 53: The Evolution of PR and Creating a PR Process

sean@convergecoffee.co (Sean Sullivan) — Fri, 08 Nov 2019 10:00:00 -0500

In this episode, Sean sits down with Rae Hostetler, Founder of Hostetler Public Relations. They dive into why she started her own PR agency and what has changed in PR over the years. They go deeper into the PR process and strategy for small local vs. large national/international brands.

More About Rae. https://www.linkedin.com/in/rae-hostetler/

Episode 52: Small Actions Make Big Impact Using Design Thinking

sean@convergecoffee.co (Sean Sullivan) — Fri, 01 Nov 2019 10:00:00 -0400

In this episode, Sean sits down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. They dive into what is Design Thinking. They go deeper into design thinking steps and practical examples.

More About Terri. https://www.linkedin.com/in/terriwada/

Episode 51: Marketing Isn't Only to Your Customers. Employees Matter Too.

sean@convergecoffee.co (Sean Sullivan) — Fri, 25 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience.

More About Myra. https://www.linkedin.com/in/myracocca/

Episode 50: Marketers Arent the Only Storytellers

sean@convergecoffee.co (Sean Sullivan) — Fri, 18 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. They dive into why Wes wanted to get into help solve the hiring process with Woven. They go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.

More About Wes. https://www.linkedin.com/in/weswinham/

Episode 49: Using Social Media Enabled eBooks to Market Your Book

sean@convergecoffee.co (Sean Sullivan) — Tue, 15 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. They dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. They end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.

More About Mitchell. https://www.linkedin.com/in/mitchelllevy/

Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Mon, 14 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Marcus Hall, President and Partner of California Closets. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.

More About Marcus. https://www.linkedin.com/in/marcushall/

Episode 47: How Design Leads to Better Customer Engagement

sean@convergecoffee.co (Sean Sullivan) — Sun, 13 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Nemanja Zivkovic, Director of Operations at Default Design. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.

More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/

Episode 46: Lessons from Starting Up

sean@convergecoffee.co (Sean Sullivan) — Sat, 12 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product.

More About Jeroen. https://www.linkedin.com/in/jeroencorthout/

Episode 45: Building Great Paid Digital Media Structures

sean@convergecoffee.co (Sean Sullivan) — Fri, 11 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.

More About Jennifer. https://www.linkedin.com/in/jenniferdenney/

Episode 44: The Growth of Podcasting

sean@convergecoffee.co (Sean Sullivan) — Thu, 10 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Justin Schenck, Founder of Growth Now Movement and Begin Podcasting Now. They dive into why he started his podcast businesses. They go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcasting is going.

More About Justin. https://www.linkedin.com/in/justin-schenck-452b9414/

Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table

sean@convergecoffee.co (Sean Sullivan) — Wed, 09 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.

More About Doug. https://www.linkedin.com/in/douglas-mankiewicz-07ba0028/

Episode 42: Messaging in a Wild West Industry

sean@convergecoffee.co (Sean Sullivan) — Tue, 08 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.

More About John. https://www.linkedin.com/in/jpmcdon/

Episode 41: Creating Mad Marketing with Customer Experience

sean@convergecoffee.co (Sean Sullivan) — Mon, 07 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. They dive into why they started the company. They go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.

More About Mohammed and Anthony.
https://www.linkedin.com/in/mohammedmmahdi/
https://www.linkedin.com/in/anthony-duncan-73baa826/

Episode 40: Agile Marketing Framework

sean@convergecoffee.co (Sean Sullivan) — Sun, 06 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Anthony Coppedge, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice.

More About Anthony. http://linkedin.com/in/anthonycoppedge

Episode 39: Message Testing with Micro Experiments and Simplicity

sean@convergecoffee.co (Sean Sullivan) — Sat, 05 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.

More About Michael. https://www.linkedin.com/in/mlwoodward/

Episode 38: Performance Based Marketing

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.

More About Marcia. https://www.linkedin.com/in/marcia-barnes/

Episode 37: Building out Partnerships to Serve Locals

sean@convergecoffee.co (Sean Sullivan) — Thu, 03 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need.

More About Kristin. https://www.linkedin.com/in/kristinvanbusum/

Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers

sean@convergecoffee.co (Sean Sullivan) — Wed, 02 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.

More About Jay. https://www.linkedin.com/in/jayacunzo/

Episode 35: How to Learn from Marketing Failures and Grow the Company

sean@convergecoffee.co (Sean Sullivan) — Tue, 01 Oct 2019 10:00:00 -0400

In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.

More About Kyle. https://www.linkedin.com/in/kylelacy/

Episode 34: How the EQ Secret Improves Your Marketing Messaging

sean@convergecoffee.co (Sean Sullivan) — Fri, 12 Apr 2019 10:00:00 -0400

In this episode, I sit down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). They dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.

More About Christine. https://www.linkedin.com/in/christinemilestrainer/

Episode 33: Focus on Your Marketing Fundamentals

sean@convergecoffee.co (Sean Sullivan) — Fri, 07 Dec 2018 10:00:00 -0500

In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

More About Mike. https://www.linkedin.com/in/michaeldkelly/

Episode 32: Play the Way You Practice with Venue Marketing

sean@convergecoffee.co (Sean Sullivan) — Fri, 30 Nov 2018 10:00:00 -0500

In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company.

More About Jim. https://www.linkedin.com/in/jim-martin-048a48/

Episode 31: How Referral Systems are Broken and How WarmUp will Fix That

sean@convergecoffee.co (Sean Sullivan) — Fri, 16 Nov 2018 10:00:00 -0500

In this episode, Sean sits down with Mike Hurley, CEO and co-founder of Warmup. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how customer and employee referrals convert higher than any lead source.

More About Mike. https://www.linkedin.com/in/mikechurley/

Episode 30: How to Build Customer Journeys with Actionable Tech

sean@convergecoffee.co (Sean Sullivan) — Fri, 09 Nov 2018 10:00:00 -0500

In this episode, Sean sits down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. They dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. They talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves.

More About Claudyne. https://www.linkedin.com/in/claudynewilder/

Episode 29: How Indiana University Fosters Experience through Learning Spaces

sean@convergecoffee.co (Sean Sullivan) — Fri, 02 Nov 2018 10:00:00 -0400

In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of VisionLoft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, Mosaic, and VisionLoft on how spaces help people and bring them together.

More About Julie. https://www.linkedin.com/in/julieajohnston/

Episode 28: Great Customer Experience Starts with the Employees to Market the Business

sean@convergecoffee.co (Sean Sullivan) — Fri, 26 Oct 2018 14:00:00 -0400

In this episode, Sean sits down with Ben Walker, CEO of Transcription Outsourcing. They dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. They dive deeper in the customer experience starts with the employees. That is where great marketing happens.

More About Ben. https://www.linkedin.com/in/benkwalker/

Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners

sean@convergecoffee.co (Sean Sullivan) — Fri, 19 Oct 2018 10:00:00 -0400

In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.

More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/

Episode 26: How This Marketing Tech Company Listens to Their Customers

sean@convergecoffee.co (Sean Sullivan) — Fri, 12 Oct 2018 10:00:00 -0400

In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs.

More About Ashley. https://www.linkedin.com/in/ashleyward90/

Episode 25: How to You Market HR Program and Health Benefits AND Find the Right Audience

sean@convergecoffee.co (Sean Sullivan) — Fri, 05 Oct 2018 10:00:00 -0400

In this episode, Sean sits down with Dawn Lively, COO of FullStack PEO. They dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suit is not HR.

More About Dawn. https://www.linkedin.com/in/dawn-lively-9558b08/

Episode 24: How Build Your Brand through Good Messaging

sean@convergecoffee.co (Sean Sullivan) — Fri, 28 Sep 2018 10:00:00 -0400

In this episode, Sean sits down with Mary Shores, owner of Midstate Collections and author of Words That Work. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest.

More About Mary. https://www.linkedin.com/in/shoresmary/

Episode 23: How to Focus on the Customer through the Sales and Delivery Process

sean@convergecoffee.co (Sean Sullivan) — Fri, 21 Sep 2018 10:00:00 -0400

In this episode, Sean sits down with Joe Mills, business development manager at Element Three and co-owner of Summit Fitness. They dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.

More About Joe. https://www.linkedin.com/in/joe-mills-0ba62b42/

Episode 22: How to Build Trust to Improve Your Marketing

sean@convergecoffee.co (Sean Sullivan) — Fri, 14 Sep 2018 10:00:00 -0400

In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

More About Edwin. https://www.linkedin.com/in/edwin-richardson-693778111/

Episode 21: What Design Reveals about Brand Experience

sean@convergecoffee.co (Sean Sullivan) — Fri, 07 Sep 2018 10:00:00 -0400

In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

Episode 20: Why Customer Experience Plays a Huge Role in Running a Profitable Service Firm

sean@convergecoffee.co (Sean Sullivan) — Fri, 31 Aug 2018 10:00:00 -0400

In this episode, Sean sits down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. They dive deeper into why customer experience plays such a big role in running a profitable service firm. They talk about the chicken and the egg and A, B, and C clients.

More About Josh. https://www.linkedin.com/in/joshuabrammer/

Episode 19: What are the Two Rules of Marketing and How to Apply to Your Startup

sean@convergecoffee.co (Sean Sullivan) — Fri, 24 Aug 2018 10:00:00 -0400

In this episode, Sean sits down with Mike Seidle, co-founder and COO of WorkHere. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup.

More About Mike. https://www.linkedin.com/in/indymike/

Episode 18: Why Design Thinking Helps Find the Right Customers

sean@convergecoffee.co (Sean Sullivan) — Fri, 17 Aug 2018 10:00:00 -0400

In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

Episode 17: Why Marketing is a Partnership and NOT a Transaction

sean@convergecoffee.co (Sean Sullivan) — Fri, 10 Aug 2018 14:00:00 -0400

In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.

More About Raj. https://www.linkedin.com/in/rkapur105/

Episode 16: How to Market Internship Programs

sean@convergecoffee.co (Sean Sullivan) — Fri, 03 Aug 2018 10:00:00 -0400

In this episode, Sean sits down with Paul Waltz, program director at Apprenace. They dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people.

More About Paul. https://www.linkedin.com/in/paulmwaltz/

Episode 15: How to Build a Community with Design

sean@convergecoffee.co (Sean Sullivan) — Fri, 27 Jul 2018 10:00:00 -0400

In this episode, Sean sits down with Johnathan Grzybowski, co-founder of Penji. They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.

More About Johnathan. https://www.linkedin.com/in/grzybowskij/

Episode 14: How Helping Your Current Customers Builds Your Marketing

sean@convergecoffee.co (Sean Sullivan) — Fri, 20 Jul 2018 10:00:00 -0400

In this episode, Sean sits down with Casey Gauss, Founder and CEO of Viral Launch. They dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers.

More About Casey. https://www.linkedin.com/in/caseygauss/

Episode 13: Going All in Blockchain Marketing

sean@convergecoffee.co (Sean Sullivan) — Fri, 13 Jul 2018 10:00:00 -0400

In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers, and has written a few books. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.

Mor About Jeremy. https://www.linkedin.com/in/jer979/

Episode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself

sean@convergecoffee.co (Sean Sullivan) — Fri, 22 Jun 2018 10:00:00 -0400

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand.

More About Erik. https://www.linkedin.com/in/erikdeckers/

Episode 11: Marketing an International Design Tech Product

sean@convergecoffee.co (Sean Sullivan) — Fri, 15 Jun 2018 10:00:00 -0400

In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

More About Yali. https://www.linkedin.com/in/yalisaar/

Episode 10: Paid Acquisition and Media Buying Strategic Steps

sean@convergecoffee.co (Sean Sullivan) — Fri, 08 Jun 2018 10:00:00 -0400

In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.

More About Jack. https://www.linkedin.com/in/jackpaxton/

Episode 9: How Should Product, Customer Success, and Marketing Work Well Together

sean@convergecoffee.co (Sean Sullivan) — Fri, 18 May 2018 10:00:00 -0400

In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.

More About Eric. https://www.linkedin.com/in/prugh

Episode 8: Why Marketing Should Focus on Agile and Employee Engagement

sean@convergecoffee.co (Sean Sullivan) — Fri, 04 May 2018 10:00:00 -0400

In this episode, Sean sits down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. They dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and Sean talk about her founding Agile Marketing Indy and how that plays into her job at Emplify.

More About Eva. https://www.linkedin.com/in/eva-jackson-a094b219/

Episode 7: How Startups and VCs Market Themselves

sean@convergecoffee.co (Sean Sullivan) — Fri, 27 Apr 2018 10:00:00 -0400

In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

Episode 6: Grow Your Event Marketing Through Community Based Relationships

sean@convergecoffee.co (Sean Sullivan) — Wed, 28 Mar 2018 10:00:00 -0400

In this episode, Sean sits down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus and about their Day of Innovation. Learn how Centric cultivated innovation in Indiana.

More About Jason. https://www.linkedin.com/in/jawbrain/

Episode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing

sean@convergecoffee.co (Sean Sullivan) — Wed, 14 Mar 2018 09:00:00 -0400

In this episode, Sean sits down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. They dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.

More About Brent. https://www.linkedin.com/in/brentshopp/

Episode 4: Building an Influencer Marketing SaaS Product

sean@convergecoffee.co (Sean Sullivan) — Wed, 01 Nov 2017 09:45:00 -0400

In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

More About Joe. https://www.linkedin.com/in/jsinkwitz/

Episode 3: Putting Heart into Your Marketing to Scale Your Company

sean@convergecoffee.co (Sean Sullivan) — Thu, 26 Oct 2017 09:00:00 -0400

In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business.

More About Terri. https://www.linkedin.com/in/terrilevine/

Episode 2: Marketing a Growth Hacking Product

sean@convergecoffee.co (Sean Sullivan) — Mon, 16 Oct 2017 09:00:00 -0400

In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

More About Jack. https://www.linkedin.com/in/jackpaxton/

Episode 1: A Novel (Writing) Approach to Content Marketing

sean@convergecoffee.co (Sean Sullivan) — Mon, 09 Oct 2017 13:00:00 -0400

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.

More About Erik. https://www.linkedin.com/in/erikdeckers/