Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
We found 10 episodes of Converge Coffee with the tag “customer experience”.
-
Episode 29: How Indiana University Fosters Experience through Learning Spaces
November 2nd, 2018 | Season 2 | 23 mins 15 secs
customer experience, event marketing, indiana university, julie johnston, learning spaces
In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of Vision Loft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces and VisionLoft on how spaces help people and bring them together.
-
Episode 28: Great Customer Experience Starts with the Employees to Market the Business
October 26th, 2018 | Season 2 | 16 mins 32 secs
ben walker, customer experience, podcast transcription, transcription outsourcing
In this episode, Sean sits down with Ben Walker, CEO of Transcription Outsourcing. They dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. They dive deeper in the customer experience starts with the employees. That is where great marketing happens.
-
Episode 25: How to You Market HR Program and Health Benefits AND Find the Right Audience
October 5th, 2018 | Season 2 | 20 mins 20 secs
customer experience, dawn lively, fullstack peo, hr marketing, human resources marketing, peo
In this episode, Sean sits down with Dawn Lively, COO of FullStack PEO. They dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suit is not HR.
-
Episode 23: How to Focus on the Customer through the Sales and Delivery Process
September 21st, 2018 | Season 2 | 22 mins 29 secs
customer experience, element three, joe mills, marketing agencies, request for proposal marketing, rfp process, summit strength indianapolis
In this episode, Sean sits down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. They dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.
-
Episode 22: How to Build Trust to Improve Your Marketing
September 14th, 2018 | Season 2 | 25 mins 3 secs
customer experience, edwin richardson, marketing strategy, richardson strategy
In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.
-
Episode 20: Why Customer Experience Plays a Huge Role in Running a Profitable Service Firm
August 31st, 2018 | Season 2 | 33 mins 12 secs
customer experience, josh brammer
In this episode, Sean sits down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. They dive deeper into why customer experience plays such a big role in running a profitable service firm. They talk about the chicken and the egg and A, B, and C clients.
-
Episode 16: How to Market Internship Programs
August 3rd, 2018 | Season 2 | 27 mins 55 secs
apprenace, customer experience, internship marketing, internship programs, paul waltz
In this episode, Sean sits down with Paul Waltz, program director at Apprenace. They dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people.
-
Episode 14: How Helping Your Current Customers Builds Your Marketing
July 20th, 2018 | Season 2 | 29 mins 9 secs
casey gauss, customer experience, viral launch
In this episode, Sean sits down with Casey Gauss, Founder and CEO of Viral Launch. They dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers.
-
Episode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself
June 22nd, 2018 | Season 2 | 35 mins 3 secs
buyer experience, customer experience, erik deckers, messaging, personal branding, speaking, writing
In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand.
-
Episode 10: Paid Acquisition and Media Buying Strategic Steps
June 8th, 2018 | Season 2 | 30 mins 57 secs
customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising
In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. The dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.