March 14th, 2018 | 37 mins 3 secs
brent shopp, employer brand, ksm consulting, talent brand, talent pipeline, talent strategy, unemployment
In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.
November 1st, 2017 | 32 mins 9 secs
influencer marketing, joe sinkwitz, marketing agency, search engine optimization, seo
In this episode, I sit down with Joe Sinkwitz (@CygnusSEO), co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices.
October 26th, 2017 | 33 mins 43 secs
heartrepreneur, marketing, scaling, terri levine
In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88 million in less than 6 months. We go deeper in how she markets and the whole idea of putting heart into your business.
October 16th, 2017 | 39 mins 34 secs
affiliate marketing, growth hacking, jack paxton, viral marketing
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.
October 9th, 2017 | 26 mins 39 secs
content marketing, erik deckers, writing
In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.