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    <fireside:genDate>Wed, 19 Aug 2026 14:09:33 +0000</fireside:genDate>
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    <title>Converge Coffee - Episodes Tagged with “Writing”</title>
    <link>https://www.convergecoffee.co/tags/writing</link>
    <pubDate>Fri, 17 Mar 2023 10:15:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Management"/>
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<item>
  <title>Episode 131: How Great Customer Experience Comes from Great Human Writers and Not AI</title>
  <link>https://www.convergecoffee.co/131</link>
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  <pubDate>Fri, 17 Mar 2023 10:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/4343763f-b683-44aa-9384-6ee064bd2b57.mp3" length="29286913" type="audio/mpeg"/>
  <itunes:episode>131</itunes:episode>
  <itunes:title>How Great Customer Experience Comes from Great Human Writers and Not AI</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.
More About Erik. https://www.linkedin.com/in/erikdeckers/</itunes:subtitle>
  <itunes:duration>30:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.&lt;br&gt;
More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>erik deckers, pro blog service, chatgpt, writing, messaging, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.<br>
More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.<br>
More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 120: How Being a Better Guest Creates a Better Podcast Experience</title>
  <link>https://www.convergecoffee.co/120</link>
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  <pubDate>Fri, 21 Oct 2022 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/96ea362b-75d9-46b5-b5f6-7ebe84170199.mp3" length="17137676" type="audio/mpeg"/>
  <itunes:episode>120</itunes:episode>
  <itunes:title>How Being a Better Guest Creates a Better Podcast Experience</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of Converge Coffee! We dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.</itunes:subtitle>
  <itunes:duration>17:51</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of &lt;a href="https://problogservice.com/" rel="nofollow noopener"&gt;Pro Blog Service&lt;/a&gt;, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of &lt;a href="https://www.convergecoffee.co/" rel="nofollow noopener"&gt;Converge Coffee&lt;/a&gt;! They dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.&lt;/p&gt;

&lt;p&gt;More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>erik deckers, pro blog service, podcasting, podcast experience, customer experience, podcast guest, podcast host, writing, content</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com/" rel="nofollow noopener">Pro Blog Service</a>, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of <a href="https://www.convergecoffee.co/" rel="nofollow noopener">Converge Coffee</a>! They dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.</p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com/" rel="nofollow noopener">Pro Blog Service</a>, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of <a href="https://www.convergecoffee.co/" rel="nofollow noopener">Converge Coffee</a>! They dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.</p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself  </title>
  <link>https://www.convergecoffee.co/12</link>
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  <pubDate>Fri, 22 Jun 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/306a512b-1a78-432d-b93c-239b995852b7.mp3" length="50512052" type="audio/mp3"/>
  <itunes:episode>12</itunes:episode>
  <itunes:title>How the HE-Doublle Hockey Sticks Do You Brand Yourself  </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. </itunes:subtitle>
  <itunes:duration>35:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of &lt;a href="https://problogservice.com" rel="nofollow noopener"&gt;Pro Blog Service&lt;/a&gt; and co-author of &lt;a href="https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J" rel="nofollow noopener"&gt;Branding Yourself&lt;/a&gt;, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. &lt;/p&gt;

&lt;p&gt;More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>buyer experience, customer experience, erik deckers, messaging, personal branding, speaking, writing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com" rel="nofollow noopener">Pro Blog Service</a> and co-author of <a href="https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J" rel="nofollow noopener">Branding Yourself</a>, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com" rel="nofollow noopener">Pro Blog Service</a> and co-author of <a href="https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J" rel="nofollow noopener">Branding Yourself</a>, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 1: A Novel (Writing) Approach to Content Marketing</title>
  <link>https://www.convergecoffee.co/1</link>
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  <pubDate>Mon, 09 Oct 2017 13:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/14ea8a21-4e9a-433a-a959-3c394adaebf5.mp3" length="38167958" type="audio/mp3"/>
  <itunes:episode>1</itunes:episode>
  <itunes:title>A Novel (Writing) Approach to Content Marketing</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. </itunes:subtitle>
  <itunes:duration>26:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of &lt;a href="http://problogservice.com/" rel="nofollow noopener"&gt;Pro Blog Service&lt;/a&gt;, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. &lt;/p&gt;

&lt;p&gt;More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>content marketing, erik deckers, messaging, writing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="http://problogservice.com/" rel="nofollow noopener">Pro Blog Service</a>, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="http://problogservice.com/" rel="nofollow noopener">Pro Blog Service</a>, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow noopener">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
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