November 30th, 2018 | 41 mins 52 secs
event marketing, jim martin, product marketing, saas marketing, venue intel, venue intelligence, venue marketing
In this episode, I sit down with Jim Martin, Founder and President of Venue Intelligence. We dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. We dive deeper on why Jim's company targets security, operations, and marketing at any company.