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Displaying 2 items of Converge Coffee with the tag "thought leadership".
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Episode 141: How Effective Thought Leadership Creates Better Content and Deeper Customer Experiences
August 4th, 2023 | Season 6 | 26 mins 30 secs
ashley faus, atlassian, customer experience, marketing, product marketing, thought leadership
In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is also the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work.
More About Ashley. https://www.linkedin.com/in/ashleyfaus/ -
Episode 97: Create Business Growth by Having Marketing at the Wheel
June 18th, 2021 | Season 5 | 25 mins
allen gannett, bryan wish, bw missions, marketing, messaging, nir eyal, thought leadership
In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.