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Displaying 1 Episode of Converge Coffee with the tag “test marketing messaging”.
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Episode 39: Message Testing with Micro Experiments and Simplicity
October 5th, 2019 | Season 3 | 22 mins 14 secs
jumblethink, marketing messaging, michael woodward, test marketing messaging
In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.