December 7th, 2018 | 37 mins 57 secs
marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast
In this episode, I sit down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.