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Displaying 1 Episode of Converge Coffee with the tag “minimally viable brand”.
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Episode 102: Marketing Lessons from Guiding Startup Founders
July 9th, 2021 | Season 5 | 32 mins 19 secs
customer experience, drew beechler, high alpha, minimally viable brand, venture studio
In this episode, Sean sits down with Drew Beechler, Director of Marketing at High Alpha. They dive into why Drew joined High Alpha and his path on to the venture studio. They go deeper into his experience from taking an idea to a minimally viable brand (MVB). Drew explains his team's approach into branding and marketing an idea into a tangible concept. Brett shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies.