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Displaying 1 item of Converge Coffee with the tag "local marketing".
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Episode 37: Building out Partnerships to Serve Locals
October 3rd, 2019 | Season 3 | 21 mins 43 secs
customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza
In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need.