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Displaying 1 Episode of Converge Coffee with the tag “dtc marketing”.
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Episode 63: Helping Brands the Market Products in the "Elephant in the Room" Marketplace
October 23rd, 2020 | Season 4 | 26 mins 24 secs
amazon marketing, amazon marketplace, b2c marketing, customer experience, dtc marketing, peter lazarz, supply kick, technology
In this episode, Sean sits down with Peter Lazarz, VP of Marketing at SupplyKick. They dive into B2C marketing and what makes that different than B2B in his former roles. They go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.