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    <fireside:genDate>Wed, 20 May 2026 04:49:52 -0500</fireside:genDate>
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    <title>Converge Coffee - Episodes Tagged with “Content”</title>
    <link>https://www.convergecoffee.co/tags/content</link>
    <pubDate>Fri, 21 Oct 2022 09:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
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  <title>Episode 120: How Being a Better Guest Creates a Better Podcast Experience</title>
  <link>https://www.convergecoffee.co/120</link>
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  <pubDate>Fri, 21 Oct 2022 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/96ea362b-75d9-46b5-b5f6-7ebe84170199.mp3" length="17137676" type="audio/mpeg"/>
  <itunes:episode>120</itunes:episode>
  <itunes:title>How Being a Better Guest Creates a Better Podcast Experience</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of Converge Coffee! We dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.</itunes:subtitle>
  <itunes:duration>17:51</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of &lt;a href="https://problogservice.com/" target="_blank" rel="nofollow noopener"&gt;Pro Blog Service&lt;/a&gt;, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of &lt;a href="https://www.convergecoffee.co/" target="_blank" rel="nofollow noopener"&gt;Converge Coffee&lt;/a&gt;! They dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.&lt;/p&gt;

&lt;p&gt;More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>erik deckers, pro blog service, podcasting, podcast experience, customer experience, podcast guest, podcast host, writing, content</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com/" rel="nofollow">Pro Blog Service</a>, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of <a href="https://www.convergecoffee.co/" rel="nofollow">Converge Coffee</a>! They dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.</p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com/" rel="nofollow">Pro Blog Service</a>, a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of <a href="https://www.convergecoffee.co/" rel="nofollow">Converge Coffee</a>! They dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. They go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family.</p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 93: How to Leverage Content Creators to Create Great Customer Experiences</title>
  <link>https://www.convergecoffee.co/93</link>
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  <pubDate>Fri, 19 Mar 2021 10:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/ea2b272a-d57c-4b19-a126-2879c120171f.mp3" length="38642723" type="audio/mpeg"/>
  <itunes:episode>93</itunes:episode>
  <itunes:title>How to Leverage Content Creators to Create Great Customer Experiences</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.</itunes:subtitle>
  <itunes:duration>26:49</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Jack Paxton, owner of &lt;a href="https://topgrowthmarketing.com/" target="_blank" rel="nofollow noopener"&gt;Top Growth Marketing&lt;/a&gt;, &lt;a href="https://vyper.ai/" target="_blank" rel="nofollow noopener"&gt;Vyper&lt;/a&gt;, and &lt;a href="https://hyax.com/" target="_blank" rel="nofollow noopener"&gt;Hyax&lt;/a&gt;. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.&lt;/p&gt;

&lt;p&gt;More About Jack. &lt;a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jackpaxton/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>jack paxton, top growth marketing, vyper, hyax, content, messaging, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, owner of <a href="https://topgrowthmarketing.com/" rel="nofollow">Top Growth Marketing</a>, <a href="https://vyper.ai/" rel="nofollow">Vyper</a>, and <a href="https://hyax.com/" rel="nofollow">Hyax</a>. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack&#39;s never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.</p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, owner of <a href="https://topgrowthmarketing.com/" rel="nofollow">Top Growth Marketing</a>, <a href="https://vyper.ai/" rel="nofollow">Vyper</a>, and <a href="https://hyax.com/" rel="nofollow">Hyax</a>. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack&#39;s never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.</p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </itunes:summary>
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