July 9th, 2021 | Season 5 | 28 mins 35 secs
brett mcgrath, content marketing, customer experience, high alpha, the juice
In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice. We dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. We go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.
October 19th, 2018 | Season 2 | 24 mins 35 secs
brett mcgrath, go to market, marketing messaging, rics software, sales messaging
In this episode, I sit down with Brett McGrath, VP for Go to Market at RICS Software. We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. We go onto to talk about using the consistent messaging to partners and trade shows.