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Displaying 2 items of Converge Coffee with the tag "b2c marketing".
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Episode 63: Helping Brands the Market Products in the "Elephant in the Room" Marketplace
October 23rd, 2020 | Season 4 | 26 mins 24 secs
amazon marketing, amazon marketplace, b2c marketing, customer experience, dtc marketing, peter lazarz, supply kick, technology
In this episode, Sean sits down with Peter Lazarz, VP of Marketing at SupplyKick. They dive into B2C marketing and what makes that different than B2B in his former roles. They go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.
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Episode 18: Why Design Thinking Helps Find the Right Customers
August 17th, 2018 | Season 2 | 29 mins 27 secs
andrew curtis, b2b marketing, b2c marketing, brand marketing, branding, design, marketing strategy
In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.