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    <title>Converge Coffee - Episodes Tagged with “Work Here”</title>
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    <pubDate>Fri, 24 Aug 2018 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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  <title>Episode 19: What are the Two Rules of Marketing and How to Apply to Your Startup</title>
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  <pubDate>Fri, 24 Aug 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>19</itunes:episode>
  <itunes:title>What are the Two Rules of Marketing and How to Apply to Your Startup</itunes:title>
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  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mike Seidle, co-founder and COO of WorkHere. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup. </itunes:subtitle>
  <itunes:duration>36:43</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Mike Seidle, co-founder and COO of &lt;a href="https://workhere.com/" rel="nofollow noopener"&gt;WorkHere&lt;/a&gt;. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup. &lt;/p&gt;

&lt;p&gt;More About Mike. &lt;a href="https://www.linkedin.com/in/indymike/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/indymike/&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Mike Seidle, co-founder and COO of <a href="https://workhere.com/" rel="nofollow noopener">WorkHere</a>. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/indymike/" rel="nofollow noopener">https://www.linkedin.com/in/indymike/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Mike Seidle, co-founder and COO of <a href="https://workhere.com/" rel="nofollow noopener">WorkHere</a>. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/indymike/" rel="nofollow noopener">https://www.linkedin.com/in/indymike/</a></p>]]>
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