<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" encoding="UTF-8" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:atom="http://www.w3.org/2005/Atom/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:fireside="http://fireside.fm/modules/rss/fireside">
  <channel>
    <fireside:hostname>app03</fireside:hostname>
    <fireside:genDate>Tue, 08 Sep 2026 23:47:22 +0000</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>Converge Coffee - Episodes Tagged with “The Juice”</title>
    <link>https://www.convergecoffee.co/tags/the%20juice</link>
    <pubDate>Fri, 09 Jul 2021 09:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Management"/>
</itunes:category>
<item>
  <title>Episode 100: How to Launch a Company in Stealth Mode</title>
  <link>https://www.convergecoffee.co/100</link>
  <guid isPermaLink="false">71f14bbc-716d-4c16-87ac-99d87a55ef1b</guid>
  <pubDate>Fri, 09 Jul 2021 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/71f14bbc-716d-4c16-87ac-99d87a55ef1b.mp3" length="41180387" type="audio/mpeg"/>
  <itunes:episode>100</itunes:episode>
  <itunes:title>How to Launch a Company in Stealth Mode</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.</itunes:subtitle>
  <itunes:duration>28:35</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Brett McGrath, VP of Marketing at &lt;a href="https://www.thejuicehq.com/" rel="nofollow noopener"&gt;The Juice&lt;/a&gt;. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.&lt;/p&gt;

&lt;p&gt;More About Brett. &lt;a href="https://www.linkedin.com/in/brettmcgrath/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/brettmcgrath/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>brett mcgrath, the juice, content marketing, high alpha, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Brett McGrath, VP of Marketing at <a href="https://www.thejuicehq.com/" rel="nofollow noopener">The Juice</a>. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.</p>

<p>More About Brett. <a href="https://www.linkedin.com/in/brettmcgrath/" rel="nofollow noopener">https://www.linkedin.com/in/brettmcgrath/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Brett McGrath, VP of Marketing at <a href="https://www.thejuicehq.com/" rel="nofollow noopener">The Juice</a>. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.</p>

<p>More About Brett. <a href="https://www.linkedin.com/in/brettmcgrath/" rel="nofollow noopener">https://www.linkedin.com/in/brettmcgrath/</a></p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
