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    <title>Converge Coffee - Episodes Tagged with “Strategic Communications”</title>
    <link>https://www.convergecoffee.co/tags/strategic%20communications</link>
    <pubDate>Fri, 25 Oct 2019 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 51: Marketing Isn't Only to Your Customers. Employees Matter Too. </title>
  <link>https://www.convergecoffee.co/51</link>
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  <pubDate>Fri, 25 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>51</itunes:episode>
  <itunes:title>Marketing Isn't Only to Your Customers. Employees Matter Too. </itunes:title>
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  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </itunes:subtitle>
  <itunes:duration>19:31</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow noopener"&gt;Myra Cocca&lt;/a&gt;, Founding Principal of &lt;a href="https://ironstrike.biz/" rel="nofollow noopener"&gt;IronStrike&lt;/a&gt;, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. &lt;/p&gt;

&lt;p&gt;More About Myra. &lt;a href="https://www.linkedin.com/in/myracocca/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/myracocca/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>myra cocca, ironstrike, strategic communications, employee engagement, customer experience</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow noopener">Myra Cocca</a>, Founding Principal of <a href="https://ironstrike.biz/" rel="nofollow noopener">IronStrike</a>, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </p>

<p>More About Myra. <a href="https://www.linkedin.com/in/myracocca/" rel="nofollow noopener">https://www.linkedin.com/in/myracocca/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow noopener">Myra Cocca</a>, Founding Principal of <a href="https://ironstrike.biz/" rel="nofollow noopener">IronStrike</a>, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </p>

<p>More About Myra. <a href="https://www.linkedin.com/in/myracocca/" rel="nofollow noopener">https://www.linkedin.com/in/myracocca/</a></p>]]>
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