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    <title>Converge Coffee - Episodes Tagged with “Strategic Communications”</title>
    <link>https://www.convergecoffee.co/tags/strategic%20communications</link>
    <pubDate>Fri, 25 Oct 2019 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 51: Marketing Isn't Only to Your Customers. Employees Matter Too. </title>
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  <pubDate>Fri, 25 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>51</itunes:episode>
  <itunes:title>Marketing Isn't Only to Your Customers. Employees Matter Too. </itunes:title>
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  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </itunes:subtitle>
  <itunes:duration>19:31</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow noopener"&gt;Myra Cocca&lt;/a&gt;, Founding Principal of &lt;a href="https://ironstrike.biz/" rel="nofollow noopener"&gt;IronStrike&lt;/a&gt;, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. &lt;/p&gt;

&lt;p&gt;More About Myra. &lt;a href="https://www.linkedin.com/in/myracocca/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/myracocca/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>myra cocca, ironstrike, strategic communications, employee engagement, customer experience</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow noopener">Myra Cocca</a>, Founding Principal of <a href="https://ironstrike.biz/" rel="nofollow noopener">IronStrike</a>, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </p>

<p>More About Myra. <a href="https://www.linkedin.com/in/myracocca/" rel="nofollow noopener">https://www.linkedin.com/in/myracocca/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow noopener">Myra Cocca</a>, Founding Principal of <a href="https://ironstrike.biz/" rel="nofollow noopener">IronStrike</a>, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </p>

<p>More About Myra. <a href="https://www.linkedin.com/in/myracocca/" rel="nofollow noopener">https://www.linkedin.com/in/myracocca/</a></p>]]>
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