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    <title>Converge Coffee - Episodes Tagged with “Shake Marketing Group”</title>
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    <pubDate>Fri, 08 Sep 2023 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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  <title>Episode 143: How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth</title>
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  <pubDate>Fri, 08 Sep 2023 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>143</itunes:episode>
  <itunes:title>How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth</itunes:title>
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  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.
More About Stacey. https://www.linkedin.com/in/staceydanheiser/</itunes:subtitle>
  <itunes:duration>24:36</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.&lt;br&gt;
More About Stacey. &lt;a href="https://www.linkedin.com/in/staceydanheiser/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/staceydanheiser/&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.<br>
More About Stacey. <a href="https://www.linkedin.com/in/staceydanheiser/" rel="nofollow noopener">https://www.linkedin.com/in/staceydanheiser/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking.<br>
More About Stacey. <a href="https://www.linkedin.com/in/staceydanheiser/" rel="nofollow noopener">https://www.linkedin.com/in/staceydanheiser/</a></p>]]>
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