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    <title>Converge Coffee - Episodes Tagged with “Seo”</title>
    <link>https://www.convergecoffee.co/tags/seo</link>
    <pubDate>Fri, 19 Mar 2021 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
</itunes:category>
<item>
  <title>Episode 92: How to Market Locally Online</title>
  <link>https://www.convergecoffee.co/92</link>
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  <pubDate>Fri, 19 Mar 2021 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/a089321a-ca2b-48d0-a2f5-45fcee06130f.mp3" length="46218575" type="audio/mpeg"/>
  <itunes:episode>92</itunes:episode>
  <itunes:title>How to Market Locally Online</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Tim Flint, Principal and Strategist at Flint Analytics. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.</itunes:subtitle>
  <itunes:duration>32:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Tim Flint, Principal and Strategist at &lt;a href="https://flintanalytics.com/" target="_blank" rel="nofollow noopener"&gt;Flint Analytics&lt;/a&gt;. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.&lt;/p&gt;

&lt;p&gt;More About Tim. &lt;a href="https://www.linkedin.com/in/timothyflint/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/timothyflint/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>tim flint, flint analytics, multi-location marketing, marketing technology, seo, paid media</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Tim Flint, Principal and Strategist at <a href="https://flintanalytics.com/" rel="nofollow">Flint Analytics</a>. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It&#39;s not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim&#39;s focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.</p>

<p>More About Tim. <a href="https://www.linkedin.com/in/timothyflint/" rel="nofollow">https://www.linkedin.com/in/timothyflint/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Tim Flint, Principal and Strategist at <a href="https://flintanalytics.com/" rel="nofollow">Flint Analytics</a>. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It&#39;s not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim&#39;s focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.</p>

<p>More About Tim. <a href="https://www.linkedin.com/in/timothyflint/" rel="nofollow">https://www.linkedin.com/in/timothyflint/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 77: How Digital Transformation Helps See Clear in Blurry Times</title>
  <link>https://www.convergecoffee.co/77</link>
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  <pubDate>Fri, 04 Dec 2020 09:15:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/7f000fdf-121b-46e3-b5e7-cc6438fd227d.mp3" length="51206083" type="audio/mpeg"/>
  <itunes:episode>77</itunes:episode>
  <itunes:title>How Digital Transformation Helps See Clear in Blurry Times</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Douglas Karr, founder of Martech Zone and VP/Partner at HighBridge. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. We go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. 

Shouts out to:
Jenn Lisak
Daniel Pink</itunes:subtitle>
  <itunes:duration>35:32</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Douglas Karr, founder of &lt;a href="https://martech.zone/" target="_blank" rel="nofollow noopener"&gt;Martech Zone&lt;/a&gt; and VP/Partner at &lt;a href="https://highbridgeconsultants.com/" target="_blank" rel="nofollow noopener"&gt;HighBridge&lt;/a&gt;. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. They go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. &lt;/p&gt;

&lt;p&gt;Shouts out to:&lt;br&gt;
Jenn Lisak - &lt;a href="https://www.linkedin.com/in/jennlisak/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jennlisak/&lt;/a&gt;&lt;br&gt;
Daniel Pink - &lt;a href="https://www.linkedin.com/in/danielpink/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/danielpink/&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;More about Douglas. &lt;a href="https://linkedin.com/in/douglaskarr" target="_blank" rel="nofollow noopener"&gt;https://linkedin.com/in/douglaskarr&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>douglas karr, doug karr, highbridge, salesforce, seo, customer experience, cx</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Douglas Karr, founder of <a href="https://martech.zone/" rel="nofollow">Martech Zone</a> and VP/Partner at <a href="https://highbridgeconsultants.com/" rel="nofollow">HighBridge</a>. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It&#39;s all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. They go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. </p>

<p>Shouts out to:<br>
Jenn Lisak - <a href="https://www.linkedin.com/in/jennlisak/" rel="nofollow">https://www.linkedin.com/in/jennlisak/</a><br>
Daniel Pink - <a href="https://www.linkedin.com/in/danielpink/" rel="nofollow">https://www.linkedin.com/in/danielpink/</a></p>

<p>More about Douglas. <a href="https://linkedin.com/in/douglaskarr" rel="nofollow">https://linkedin.com/in/douglaskarr</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Douglas Karr, founder of <a href="https://martech.zone/" rel="nofollow">Martech Zone</a> and VP/Partner at <a href="https://highbridgeconsultants.com/" rel="nofollow">HighBridge</a>. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It&#39;s all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. They go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. </p>

<p>Shouts out to:<br>
Jenn Lisak - <a href="https://www.linkedin.com/in/jennlisak/" rel="nofollow">https://www.linkedin.com/in/jennlisak/</a><br>
Daniel Pink - <a href="https://www.linkedin.com/in/danielpink/" rel="nofollow">https://www.linkedin.com/in/danielpink/</a></p>

<p>More about Douglas. <a href="https://linkedin.com/in/douglaskarr" rel="nofollow">https://linkedin.com/in/douglaskarr</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 58: How to Build Your Online Brand from the Ground Up</title>
  <link>https://www.convergecoffee.co/58</link>
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  <pubDate>Fri, 17 Jan 2020 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/e4424d97-ae1a-41c2-8680-b9c309ed96b7.mp3" length="22378729" type="audio/mp3"/>
  <itunes:episode>58</itunes:episode>
  <itunes:title>How to Build Your Online Brand from the Ground Up</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of Mattress Clarity. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.</itunes:subtitle>
  <itunes:duration>15:31</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of &lt;a href="https://www.mattressclarity.com/" target="_blank" rel="nofollow noopener"&gt;Mattress Clarity&lt;/a&gt;. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.&lt;/p&gt;

&lt;p&gt;More About Joe. &lt;a href="https://www.linkedin.com/in/joe-auer-a9243925/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/joe-auer-a9243925/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>joe auer, mattress clarity, seo, search engine optimization, youtube marketing, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of <a href="https://www.mattressclarity.com/" rel="nofollow">Mattress Clarity</a>. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand&#39;s content.</p>

<p>More About Joe. <a href="https://www.linkedin.com/in/joe-auer-a9243925/" rel="nofollow">https://www.linkedin.com/in/joe-auer-a9243925/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of <a href="https://www.mattressclarity.com/" rel="nofollow">Mattress Clarity</a>. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand&#39;s content.</p>

<p>More About Joe. <a href="https://www.linkedin.com/in/joe-auer-a9243925/" rel="nofollow">https://www.linkedin.com/in/joe-auer-a9243925/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 26: How This Marketing Tech Company Listens to Their Customers</title>
  <link>https://www.convergecoffee.co/26</link>
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  <pubDate>Fri, 12 Oct 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/c41aa507-1222-4c3d-a166-861c11eca9b8.mp3" length="36464009" type="audio/mp3"/>
  <itunes:episode>26</itunes:episode>
  <itunes:title>How This Marketing Tech Company Listens to Their Customers</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. </itunes:subtitle>
  <itunes:duration>25:02</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Ashley Ward, digital marketing strategist at &lt;a href="https://www.semrush.com/" target="_blank" rel="nofollow noopener"&gt;SEMrush&lt;/a&gt;. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. &lt;/p&gt;

&lt;p&gt;More About Ashley. &lt;a href="https://www.linkedin.com/in/ashleyward90/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/ashleyward90/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>ashley ward, semrush, seo, content marketing, marketing tech, marketing technology, digital marketing tools</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Ashley Ward, digital marketing strategist at <a href="https://www.semrush.com/" rel="nofollow">SEMrush</a>. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples&#39; needs. </p>

<p>More About Ashley. <a href="https://www.linkedin.com/in/ashleyward90/" rel="nofollow">https://www.linkedin.com/in/ashleyward90/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Ashley Ward, digital marketing strategist at <a href="https://www.semrush.com/" rel="nofollow">SEMrush</a>. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples&#39; needs. </p>

<p>More About Ashley. <a href="https://www.linkedin.com/in/ashleyward90/" rel="nofollow">https://www.linkedin.com/in/ashleyward90/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 4: Building an Influencer Marketing SaaS Product</title>
  <link>https://www.convergecoffee.co/4</link>
  <guid isPermaLink="false">369a1556-b123-4d96-9a3c-580fde47829d</guid>
  <pubDate>Wed, 01 Nov 2017 09:45:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/369a1556-b123-4d96-9a3c-580fde47829d.mp3" length="46034900" type="audio/mp3"/>
  <itunes:episode>4</itunes:episode>
  <itunes:title>Building an Influencer Marketing SaaS Product</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. </itunes:subtitle>
  <itunes:duration>31:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at &lt;a href="https://intellifluence.com/" target="_blank" rel="nofollow noopener"&gt;Intellifluence&lt;/a&gt;, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. &lt;/p&gt;

&lt;p&gt;More About Joe. &lt;a href="https://www.linkedin.com/in/jsinkwitz/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jsinkwitz/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at <a href="https://intellifluence.com/" rel="nofollow">Intellifluence</a>, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. </p>

<p>More About Joe. <a href="https://www.linkedin.com/in/jsinkwitz/" rel="nofollow">https://www.linkedin.com/in/jsinkwitz/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at <a href="https://intellifluence.com/" rel="nofollow">Intellifluence</a>, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. </p>

<p>More About Joe. <a href="https://www.linkedin.com/in/jsinkwitz/" rel="nofollow">https://www.linkedin.com/in/jsinkwitz/</a></p>]]>
  </itunes:summary>
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