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    <title>Converge Coffee - Episodes Tagged with “Salesforce”</title>
    <link>https://www.convergecoffee.co/tags/salesforce</link>
    <pubDate>Fri, 04 Dec 2020 09:15:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 77: How Digital Transformation Helps See Clear in Blurry Times</title>
  <link>https://www.convergecoffee.co/77</link>
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  <pubDate>Fri, 04 Dec 2020 09:15:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>77</itunes:episode>
  <itunes:title>How Digital Transformation Helps See Clear in Blurry Times</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Douglas Karr, founder of Martech Zone and VP/Partner at HighBridge. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. We go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. 

Shouts out to:
Jenn Lisak
Daniel Pink</itunes:subtitle>
  <itunes:duration>35:32</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Douglas Karr, founder of &lt;a href="https://martech.zone/" target="_blank" rel="nofollow noopener"&gt;Martech Zone&lt;/a&gt; and VP/Partner at &lt;a href="https://highbridgeconsultants.com/" target="_blank" rel="nofollow noopener"&gt;HighBridge&lt;/a&gt;. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. They go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. &lt;/p&gt;

&lt;p&gt;Shouts out to:&lt;br&gt;
Jenn Lisak - &lt;a href="https://www.linkedin.com/in/jennlisak/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jennlisak/&lt;/a&gt;&lt;br&gt;
Daniel Pink - &lt;a href="https://www.linkedin.com/in/danielpink/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/danielpink/&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;More about Douglas. &lt;a href="https://linkedin.com/in/douglaskarr" target="_blank" rel="nofollow noopener"&gt;https://linkedin.com/in/douglaskarr&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>douglas karr, doug karr, highbridge, salesforce, seo, customer experience, cx</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Douglas Karr, founder of <a href="https://martech.zone/" rel="nofollow">Martech Zone</a> and VP/Partner at <a href="https://highbridgeconsultants.com/" rel="nofollow">HighBridge</a>. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It&#39;s all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. They go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. </p>

<p>Shouts out to:<br>
Jenn Lisak - <a href="https://www.linkedin.com/in/jennlisak/" rel="nofollow">https://www.linkedin.com/in/jennlisak/</a><br>
Daniel Pink - <a href="https://www.linkedin.com/in/danielpink/" rel="nofollow">https://www.linkedin.com/in/danielpink/</a></p>

<p>More about Douglas. <a href="https://linkedin.com/in/douglaskarr" rel="nofollow">https://linkedin.com/in/douglaskarr</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Douglas Karr, founder of <a href="https://martech.zone/" rel="nofollow">Martech Zone</a> and VP/Partner at <a href="https://highbridgeconsultants.com/" rel="nofollow">HighBridge</a>. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It&#39;s all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. They go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. </p>

<p>Shouts out to:<br>
Jenn Lisak - <a href="https://www.linkedin.com/in/jennlisak/" rel="nofollow">https://www.linkedin.com/in/jennlisak/</a><br>
Daniel Pink - <a href="https://www.linkedin.com/in/danielpink/" rel="nofollow">https://www.linkedin.com/in/danielpink/</a></p>

<p>More about Douglas. <a href="https://linkedin.com/in/douglaskarr" rel="nofollow">https://linkedin.com/in/douglaskarr</a></p>]]>
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