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    <title>Converge Coffee - Episodes Tagged with “Sales Technology”</title>
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    <pubDate>Fri, 16 Nov 2018 10:00:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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  <title>Episode 31: How Referral Systems are Broken and How WarmUp will Fix That</title>
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  <pubDate>Fri, 16 Nov 2018 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>31</itunes:episode>
  <itunes:title>How Referral Systems are Broken and How WarmUp will Fix That</itunes:title>
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  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mike Hurley, CEO and co-founder of Warmup. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how customer and employee referrals convert higher than any lead source. </itunes:subtitle>
  <itunes:duration>22:13</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Mike Hurley, CEO and co-founder of &lt;a href="http://sendwarmup.com/" rel="nofollow noopener"&gt;Warmup&lt;/a&gt;. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how &lt;a href="https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html" rel="nofollow noopener"&gt;customer and employee referrals convert higher&lt;/a&gt; than any lead source. &lt;/p&gt;

&lt;p&gt;More About Mike. &lt;a href="https://www.linkedin.com/in/mikechurley/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mikechurley/&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Mike Hurley, CEO and co-founder of <a href="http://sendwarmup.com/" rel="nofollow noopener">Warmup</a>. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how <a href="https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html" rel="nofollow noopener">customer and employee referrals convert higher</a> than any lead source. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mikechurley/" rel="nofollow noopener">https://www.linkedin.com/in/mikechurley/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Mike Hurley, CEO and co-founder of <a href="http://sendwarmup.com/" rel="nofollow noopener">Warmup</a>. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how <a href="https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html" rel="nofollow noopener">customer and employee referrals convert higher</a> than any lead source. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mikechurley/" rel="nofollow noopener">https://www.linkedin.com/in/mikechurley/</a></p>]]>
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