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    <title>Converge Coffee - Episodes Tagged with “Product Forward”</title>
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    <pubDate>Fri, 19 Mar 2021 10:30:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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  <title>Episode 94: How to Spin Off a Company with a Distinct Focus on Product &amp; Customer Experience</title>
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  <pubDate>Fri, 19 Mar 2021 10:30:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>94</itunes:episode>
  <itunes:title>How to Spin Off a Company with a Distinct Focus on Product &amp; Customer Experience</itunes:title>
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  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Josh Mitchell, co-founder at Design on Tap. They dive into why Josh's company spun out another company, Product Forward, from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.</itunes:subtitle>
  <itunes:duration>22:14</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Josh Mitchell, co-founder at &lt;a href="https://designontap.com/" rel="nofollow noopener"&gt;Design on Tap&lt;/a&gt;. They dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.&lt;/p&gt;

&lt;p&gt;More About Josh. &lt;a href="https://www.linkedin.com/in/mitchelljoshua/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mitchelljoshua/&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Josh Mitchell, co-founder at <a href="https://designontap.com/" rel="nofollow noopener">Design on Tap</a>. They dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.</p>

<p>More About Josh. <a href="https://www.linkedin.com/in/mitchelljoshua/" rel="nofollow noopener">https://www.linkedin.com/in/mitchelljoshua/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Josh Mitchell, co-founder at <a href="https://designontap.com/" rel="nofollow noopener">Design on Tap</a>. They dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.</p>

<p>More About Josh. <a href="https://www.linkedin.com/in/mitchelljoshua/" rel="nofollow noopener">https://www.linkedin.com/in/mitchelljoshua/</a></p>]]>
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