app02 Wed, 19 Aug 2026 12:29:43 +0000 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Performance Marketing” https://www.convergecoffee.co/tags/performance%20marketing Fri, 04 Oct 2019 10:00:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 38: Performance Based Marketing https://www.convergecoffee.co/38 8d042253-3818-4d17-b6f5-4462e401800d Fri, 04 Oct 2019 10:00:00 -0400 Sean Sullivan 38 Performance Based Marketing full 3 Sean Sullivan In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode. 18:57 no <p>In this episode, Sean sits down with Marcia Barnes, CEO and Founder of <a href="https://valveandmeter.com/" rel="nofollow noopener">Valve+Meter.</a> They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.</p> <p>More About Marcia. <a href="https://www.linkedin.com/in/marcia-barnes/" rel="nofollow noopener">https://www.linkedin.com/in/marcia-barnes/</a> </p> marcia barnes, valve and meter, performance marketing, performance based marketing, customer experience In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.

More About Marcia. https://www.linkedin.com/in/marcia-barnes/

]]> In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.

More About Marcia. https://www.linkedin.com/in/marcia-barnes/

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