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    <title>Converge Coffee - Episodes Tagged with “Paid Media”</title>
    <link>https://www.convergecoffee.co/tags/paid%20media</link>
    <pubDate>Fri, 19 Mar 2021 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 92: How to Market Locally Online</title>
  <link>https://www.convergecoffee.co/92</link>
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  <pubDate>Fri, 19 Mar 2021 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>92</itunes:episode>
  <itunes:title>How to Market Locally Online</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Tim Flint, Principal and Strategist at Flint Analytics. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.</itunes:subtitle>
  <itunes:duration>32:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Tim Flint, Principal and Strategist at &lt;a href="https://flintanalytics.com/" target="_blank" rel="nofollow noopener"&gt;Flint Analytics&lt;/a&gt;. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.&lt;/p&gt;

&lt;p&gt;More About Tim. &lt;a href="https://www.linkedin.com/in/timothyflint/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/timothyflint/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>tim flint, flint analytics, multi-location marketing, marketing technology, seo, paid media</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Tim Flint, Principal and Strategist at <a href="https://flintanalytics.com/" rel="nofollow">Flint Analytics</a>. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It&#39;s not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim&#39;s focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.</p>

<p>More About Tim. <a href="https://www.linkedin.com/in/timothyflint/" rel="nofollow">https://www.linkedin.com/in/timothyflint/</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Tim Flint, Principal and Strategist at <a href="https://flintanalytics.com/" rel="nofollow">Flint Analytics</a>. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It&#39;s not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim&#39;s focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.</p>

<p>More About Tim. <a href="https://www.linkedin.com/in/timothyflint/" rel="nofollow">https://www.linkedin.com/in/timothyflint/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 45: Building Great Paid Digital Media Structures</title>
  <link>https://www.convergecoffee.co/45</link>
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  <pubDate>Fri, 11 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>45</itunes:episode>
  <itunes:title>Building Great Paid Digital Media Structures</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler. </itunes:subtitle>
  <itunes:duration>23:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Jennifer Denney, Founder and CEO of &lt;a href="https://elevatedmarketing.solutions/" target="_blank" rel="nofollow noopener"&gt;Elevated Marketing Solutions&lt;/a&gt;. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.&lt;/p&gt;

&lt;p&gt;More About Jennifer. &lt;a href="https://www.linkedin.com/in/jenniferdenney/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jenniferdenney/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>jennifer denney, elevated marketing solutions, paid media, paid online advertising, paid digital media, martech, marketing technology, marketing messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Jennifer Denney, Founder and CEO of <a href="https://elevatedmarketing.solutions/" rel="nofollow">Elevated Marketing Solutions</a>. They dive into Jennifer&#39;s extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.</p>

<p>More About Jennifer. <a href="https://www.linkedin.com/in/jenniferdenney/" rel="nofollow">https://www.linkedin.com/in/jenniferdenney/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Jennifer Denney, Founder and CEO of <a href="https://elevatedmarketing.solutions/" rel="nofollow">Elevated Marketing Solutions</a>. They dive into Jennifer&#39;s extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.</p>

<p>More About Jennifer. <a href="https://www.linkedin.com/in/jenniferdenney/" rel="nofollow">https://www.linkedin.com/in/jenniferdenney/</a></p>]]>
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