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    <title>Converge Coffee - Episodes Tagged with “Morphio”</title>
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    <pubDate>Fri, 23 Oct 2020 07:45:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
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    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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  <title>Episode 64: Marketing Software Having Your Back</title>
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  <pubDate>Fri, 23 Oct 2020 07:45:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>64</itunes:episode>
  <itunes:title>Marketing Software Having Your Back</itunes:title>
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  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Eric Vardon, CEO at Morphio. They dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.</itunes:subtitle>
  <itunes:duration>20:24</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Eric Vardon, CEO at &lt;a href="https://morphio.ai/" rel="nofollow noopener"&gt;Morphio&lt;/a&gt;. The dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.&lt;/p&gt;

&lt;p&gt;More About Eric. &lt;a href="https://www.linkedin.com/in/ericvardon/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/ericvardon/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>eric vardon, morphio, morphio ai, marketing technology, martech, technology, marketing security software</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Eric Vardon, CEO at <a href="https://morphio.ai/" rel="nofollow noopener">Morphio</a>. The dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.</p>

<p>More About Eric. <a href="https://www.linkedin.com/in/ericvardon/" rel="nofollow noopener">https://www.linkedin.com/in/ericvardon/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Eric Vardon, CEO at <a href="https://morphio.ai/" rel="nofollow noopener">Morphio</a>. The dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.</p>

<p>More About Eric. <a href="https://www.linkedin.com/in/ericvardon/" rel="nofollow noopener">https://www.linkedin.com/in/ericvardon/</a></p>]]>
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