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    <title>Converge Coffee - Episodes Tagged with “Mike Kelly”</title>
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    <pubDate>Fri, 07 Dec 2018 10:00:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
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  <title>Episode 33: Focus on Your Marketing Fundamentals</title>
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  <pubDate>Fri, 07 Dec 2018 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>33</itunes:episode>
  <itunes:title>Focus on Your Marketing Fundamentals</itunes:title>
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  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. </itunes:subtitle>
  <itunes:duration>37:57</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Michael Kelly, one of the founders of &lt;a href="https://www.developertown.com/" rel="nofollow noopener"&gt;DeveloperTown&lt;/a&gt;, a co-founder of &lt;a href="https://www.fullstackpeo.com/" rel="nofollow noopener"&gt;FullStack&lt;/a&gt;, the founder of &lt;a href="http://www.tenanttracker.net/" rel="nofollow noopener"&gt;Tenant Tracker&lt;/a&gt;, a co-founder of &lt;a href="https://startupcompetitors.com/" rel="nofollow noopener"&gt;Startup Competitors&lt;/a&gt;, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. &lt;/p&gt;

&lt;p&gt;More About Mike. &lt;a href="https://www.linkedin.com/in/michaeldkelly/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/michaeldkelly/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>michael kelly, mike kelly, startup competitors, startup competitors podcast, marketing strategy, saas marketing, marketing tech, marketing technology, marketing research</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Michael Kelly, one of the founders of <a href="https://www.developertown.com/" rel="nofollow noopener">DeveloperTown</a>, a co-founder of <a href="https://www.fullstackpeo.com/" rel="nofollow noopener">FullStack</a>, the founder of <a href="http://www.tenanttracker.net/" rel="nofollow noopener">Tenant Tracker</a>, a co-founder of <a href="https://startupcompetitors.com/" rel="nofollow noopener">Startup Competitors</a>, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/michaeldkelly/" rel="nofollow noopener">https://www.linkedin.com/in/michaeldkelly/</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Michael Kelly, one of the founders of <a href="https://www.developertown.com/" rel="nofollow noopener">DeveloperTown</a>, a co-founder of <a href="https://www.fullstackpeo.com/" rel="nofollow noopener">FullStack</a>, the founder of <a href="http://www.tenanttracker.net/" rel="nofollow noopener">Tenant Tracker</a>, a co-founder of <a href="https://startupcompetitors.com/" rel="nofollow noopener">Startup Competitors</a>, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. They dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/michaeldkelly/" rel="nofollow noopener">https://www.linkedin.com/in/michaeldkelly/</a></p>]]>
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