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    <title>Converge Coffee - Episodes Tagged with “Mike Hurley”</title>
    <link>https://www.convergecoffee.co/tags/mike%20hurley</link>
    <pubDate>Fri, 16 Nov 2018 10:00:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 31: How Referral Systems are Broken and How WarmUp will Fix That</title>
  <link>https://www.convergecoffee.co/31</link>
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  <pubDate>Fri, 16 Nov 2018 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>31</itunes:episode>
  <itunes:title>How Referral Systems are Broken and How WarmUp will Fix That</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mike Hurley, CEO and co-founder of Warmup. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how customer and employee referrals convert higher than any lead source. </itunes:subtitle>
  <itunes:duration>22:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Mike Hurley, CEO and co-founder of &lt;a href="http://sendwarmup.com/" target="_blank" rel="nofollow noopener"&gt;Warmup&lt;/a&gt;. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how &lt;a href="https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html" target="_blank" rel="nofollow noopener"&gt;customer and employee referrals convert higher&lt;/a&gt; than any lead source. &lt;/p&gt;

&lt;p&gt;More About Mike. &lt;a href="https://www.linkedin.com/in/mikechurley/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mikechurley/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>mike hurley, warmup, warm up, referral marketing, marketing tech, marketing technology, sales tech, sales technology</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Mike Hurley, CEO and co-founder of <a href="http://sendwarmup.com/" rel="nofollow">Warmup</a>. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how <a href="https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html" rel="nofollow">customer and employee referrals convert higher</a> than any lead source. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mikechurley/" rel="nofollow">https://www.linkedin.com/in/mikechurley/</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Mike Hurley, CEO and co-founder of <a href="http://sendwarmup.com/" rel="nofollow">Warmup</a>. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how <a href="https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html" rel="nofollow">customer and employee referrals convert higher</a> than any lead source. </p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mikechurley/" rel="nofollow">https://www.linkedin.com/in/mikechurley/</a></p>]]>
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