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    <title>Converge Coffee - Episodes Tagged with “Midstate Collections”</title>
    <link>https://www.convergecoffee.co/tags/midstate%20collections</link>
    <pubDate>Fri, 28 Sep 2018 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
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  <title>Episode 24: How Build Your Brand through Good Messaging</title>
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  <pubDate>Fri, 28 Sep 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>24</itunes:episode>
  <itunes:title>How Build Your Brand through Good Messaging</itunes:title>
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  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mary Shores, owner of Midstate Collections and author of Words That Work. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </itunes:subtitle>
  <itunes:duration>25:14</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Mary Shores, owner of &lt;a href="http://www.midstatecollections.com/home" rel="nofollow noopener"&gt;Midstate Collections&lt;/a&gt; and author of &lt;a href="http://maryshores.com/" rel="nofollow noopener"&gt;Words That Work&lt;/a&gt;. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. &lt;/p&gt;

&lt;p&gt;More About Mary. &lt;a href="https://www.linkedin.com/in/shoresmary/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/shoresmary/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>mary shores, words that work, midstate collections, messaging, </itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Mary Shores, owner of <a href="http://www.midstatecollections.com/home" rel="nofollow noopener">Midstate Collections</a> and author of <a href="http://maryshores.com/" rel="nofollow noopener">Words That Work</a>. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </p>

<p>More About Mary. <a href="https://www.linkedin.com/in/shoresmary/" rel="nofollow noopener">https://www.linkedin.com/in/shoresmary/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Mary Shores, owner of <a href="http://www.midstatecollections.com/home" rel="nofollow noopener">Midstate Collections</a> and author of <a href="http://maryshores.com/" rel="nofollow noopener">Words That Work</a>. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </p>

<p>More About Mary. <a href="https://www.linkedin.com/in/shoresmary/" rel="nofollow noopener">https://www.linkedin.com/in/shoresmary/</a></p>]]>
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