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    <title>Converge Coffee - Episodes Tagged with “Michael Woodward”</title>
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    <pubDate>Sat, 05 Oct 2019 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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  <title>Episode 39: Message Testing with Micro Experiments and Simplicity</title>
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  <pubDate>Sat, 05 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>39</itunes:episode>
  <itunes:title>Message Testing with Micro Experiments and Simplicity</itunes:title>
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  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. </itunes:subtitle>
  <itunes:duration>22:14</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Michael Woodward, CEO and Founder of &lt;a href="https://www.jumblethink.com/" rel="nofollow noopener"&gt;jumbleThink&lt;/a&gt;. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. &lt;/p&gt;

&lt;p&gt;More About Michael. &lt;a href="https://www.linkedin.com/in/mlwoodward/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mlwoodward/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>michael woodward, jumblethink, test marketing messaging, marketing messaging</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Michael Woodward, CEO and Founder of <a href="https://www.jumblethink.com/" rel="nofollow noopener">jumbleThink</a>. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. </p>

<p>More About Michael. <a href="https://www.linkedin.com/in/mlwoodward/" rel="nofollow noopener">https://www.linkedin.com/in/mlwoodward/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Michael Woodward, CEO and Founder of <a href="https://www.jumblethink.com/" rel="nofollow noopener">jumbleThink</a>. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. </p>

<p>More About Michael. <a href="https://www.linkedin.com/in/mlwoodward/" rel="nofollow noopener">https://www.linkedin.com/in/mlwoodward/</a></p>]]>
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