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    <title>Converge Coffee - Episodes Tagged with “Mary Shores”</title>
    <link>https://www.convergecoffee.co/tags/mary%20shores</link>
    <pubDate>Fri, 28 Sep 2018 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 24: How Build Your Brand through Good Messaging</title>
  <link>https://www.convergecoffee.co/24</link>
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  <pubDate>Fri, 28 Sep 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>24</itunes:episode>
  <itunes:title>How Build Your Brand through Good Messaging</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mary Shores, owner of Midstate Collections and author of Words That Work. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </itunes:subtitle>
  <itunes:duration>25:14</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>In this episode, Sean sits down with Mary Shores, owner of Midstate Collections (http://www.midstatecollections.com/home) and author of Words That Work (http://maryshores.com/). They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. 
More About Mary. https://www.linkedin.com/in/shoresmary/ 
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  <itunes:keywords>mary shores, words that work, midstate collections, messaging, </itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Mary Shores, owner of <a href="http://www.midstatecollections.com/home" rel="nofollow">Midstate Collections</a> and author of <a href="http://maryshores.com/" rel="nofollow">Words That Work</a>. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn&#39;t easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </p>

<p>More About Mary. <a href="https://www.linkedin.com/in/shoresmary/" rel="nofollow">https://www.linkedin.com/in/shoresmary/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Mary Shores, owner of <a href="http://www.midstatecollections.com/home" rel="nofollow">Midstate Collections</a> and author of <a href="http://maryshores.com/" rel="nofollow">Words That Work</a>. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn&#39;t easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </p>

<p>More About Mary. <a href="https://www.linkedin.com/in/shoresmary/" rel="nofollow">https://www.linkedin.com/in/shoresmary/</a></p>]]>
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